About Martin
Martin leads our Strategy and Corporate Finance Practices in Asia. Over the past two decades, he has advised Asia-based and multinational companies on a variety of issues including emerging-market growth strategy, cross-border M&A and merger management, business-model innovation, end-to-end transformation, pricing strategy, and culture change.
In addition, Martin has extensive expertise in the advanced electronics and high-tech industries, covering the entire value chain—including components, semiconductors, and flat panels; original design manufacturers (ODMs) and electronics manufacturing services (EMS) providers; branded PCs, TVs, and mobile devices; and telecom services. He has also counseled Internet businesses on advanced analytics, capability building, and the creation of disruptive online strategies.
Examples of Martin’s recent projects include working with a leading high-tech ODM to develop its growth strategy; helping a producer of high-tech components formulate its pricing strategy and tactics; advising an Asia-based medical-equipment company on the development and implementation of new business models; and supporting an Asian consumer-electronics company in defining a portfolio of growth initiatives.
As part of his client service, Martin has also helped spearhead the creation of new advanced-analytics toolkits. Furthermore, he has played a critical role in developing and expanding McKinsey’s Strategy Academies, a series of half-day workshops for C-level executives. He is the author of several articles on strategy and the Asian business landscape.
Martin joined McKinsey in 1993 and has been based in Asia since 1998. He sits on the supervisory board of the European Chamber of Commerce in Taiwan.
Published work
“Tapping the strategic potential of boards,” McKinsey Quarterly, February 2013
“Understanding Asia's conglomerates,” McKinsey Quarterly, February 2013
“Managing the strategy journey,” McKinsey Quarterly, July 2012
“Twelve questions every new director should ask,” (PDF–296 KB), McKinsey & Company, March 2012
“Have you tested your strategy lately?” McKinsey Quarterly, January 2011
“Building a second home in China,” McKinsey Quarterly, June 2010
Education
| Marshall School of Business at the University of Southern California |
MBA |
| Fridericiana University of Karlsruhe |
MS in computer science and industrial engineering |