About Aaron
Aaron specializes in advising semiconductor and high-tech companies on strategic and operational topics, including purchasing and supply-chain management, product development, and go-to-market strategy. He also helps lead our High Tech, Telecommunications, and Operations Practices in the Americas.
Drawing on his engineering background and deep expertise in computers and electronics, Aaron has supported clients on a range of issues. Recent examples of his client work include the following:
- advising two leading semiconductor companies on post-merger integration, including go-to-market strategy, technology strategy, and front-end and back-end manufacturing models
- helping a leading fabless-wireless-chipset vendor develop a wafer-sourcing strategy including cleansheet cost modeling and foundry-negotiation strategy
- working with a fabless-chipset company to reduce indirect costs across a range of spending categories including IT, marketing spend, etc.
- supporting the end-to-end commercialization of a new display technology, including fab construction, process development, and equipment-ecosystem development
- developing a margin-improvement program for a leading communications chipset player, including portfolio rationalization, pricing optimization, and various COGS-reduction initiatives
Prior to joining McKinsey in 2004, Aaron was a senior systems and software-design engineer at Texas Instruments in Houston. In this role, he was the technical lead in the development and commercialization of a number of embedded processors for telecommunications applications.
Aaron holds an MBA from the Wharton School at the University of Pennsylvania, an MS in electrical engineering from Georgia Institute of Technology, and a BEng in electrical engineering from the University of Botswana.
Published work
“Finding the next $100 billion in semiconductor revenues,” McKinsey on Semiconductors, Autumn 2012 (PDF–455 KB)
“What will enable alpha growth?” McKinsey on Semiconductors, Autumn 2012 (PDF–378 KB)
Education
| University of Pennsylvania |
MBA |
| Georgia Institute of Technology |
MS in electrical engineering |
| University of Botswana |
BEng in electrical engineering |