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About Kelly

Kelly is a leader in our Retail and Consumer Packaged Goods Practices in the Americas. She supports a wide range of clients on their strategy, marketing and sales, and consumer multichannel efforts.

Among recent initiatives, Kelly helped a major apparel retailer understand its consumer decision journey, designed a continuous channel strategy for a global mass merchant, and developed an omni-channel strategy for a consumer electronics retailer. She helped guide a broad commercial transformation for a large home- and personal-care business, including the redesign of its sales organization.

Kelly has also done recent work to guide the development of a new foodservice innovation process for a global packaged-goods manufacturer, redesigning its distributor strategy and helping the company to reverse its declining market share and position itself for long-term growth.

Published work

Digitizing the consumer decision journey,” McKinsey & Company, June 2014

Know your customers wherever they are,” Harvard Business Review, October 2012

Seven strategies to beat the retail store apocalypse,” Forbes, May 2012

Past experience
Andersen Consulting Senior analyst 1994–1997
Education
Wharton School of the University of Pennsylvania MBA 1999
Cornell University BS 1994

Dallas Office

2200 Ross Avenue
Suite 3700
Dallas, TX 75201
United States
Voice: 1 (214) 665 1200
Fax: 1 (214) 871 7472

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