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About Bill

Based in Johannesburg, Bill leads our work with retailers and consumer goods companies across Sub-Saharan Africa. He works closely with clients on strategy, growth and operations issues, and is leading a major McKinsey initiative to develop insights into consumer spending, preferences and behavior across Africa.

Bill's expertise includes merchandising, category strategy, assortment optimization, format redesign, and supply-chain transformation. Recent examples of his work include:

  • helping to develop growth strategies for consumer companies Nigeria, Egypt and South Africa, each of which resulted in significant market share gains
  • leading an end to end merchandising transformation for a leading African retailer
  • leading a large store operations transformation for a leading apparel retailer
  • developing a new grocery format for a leading African retailer
  • supporting the design and implementation of a supply chain transformation program for a leading FMCG company

Prior to joining McKinsey. Bill spent 7 years as a US naval officer and submariner, earning a master's degree in nuclear engineering from the US Naval Nuclear Power School. He joined McKinsey in Atlanta, relocating to South Africa in 2007.

Published work

The rise of the African consumer,” McKinsey Africa Consumer Insights Center, November 2012

Winning the $30 trillion decathlon,” McKinsey, August 2012

Africa’s path to growth: 200 million new customers,” McKinsey Quarterly, June 2010

Past experience
Southwire, Inc. Business transformation team leader
Phelps Dodge Manager, strategic planning and business development
US Navy Nuclear submarine officer
Education
Georgia State University, Robinson School of Business MBA
US Naval Nuclear Power School MEng in nuclear engineering
Georgia Institute of Technology BS in electrical engineering

Johannesburg Office

Sandown Mews East
88 Stella Street
Sandown 2196
South Africa
Voice: 27 (11) 506 8000
Fax: 27 (11) 506 9561

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