All People

About Bill

Based in Nairobi, Bill helps retail and consumer clients in Sub-Saharan Africa achieve sustainable growth and operational excellence. He works closely with clients on strategy, growth and operations issues, and is leading a major McKinsey initiative to develop insights into consumer spending, preferences and behavior across Africa.

Bill's expertise includes merchandising, category strategy, assortment optimization, format redesign, and supply-chain transformation. Recent examples of his work include:

  • helping to develop growth strategies for consumer companies Nigeria, Egypt and South Africa, each of which resulted in significant market share gains
  • leading an end to end merchandising transformation for a leading African retailer
  • leading a large store operations transformation for a leading apparel retailer
  • developing a new grocery format for a leading African retailer
  • supporting the design and implementation of a supply chain transformation program for a leading FMCG company

Prior to joining McKinsey. Bill spent 7 years as a US naval officer and submariner, earning a master's degree in nuclear engineering from the US Naval Nuclear Power School. He joined McKinsey in Atlanta, relocating to South Africa in 2007.

Published work

Winning in Africa's consumer market,” McKinsey & Company, July 2015

The rise of the African consumer,” McKinsey Africa Consumer Insights Center, November 2012

Winning the $30 trillion decathlon,” McKinsey, August 2012

Africa’s path to growth: 200 million new customers,” McKinsey Quarterly, June 2010

Past experience
Southwire, Inc. Business transformation team leader
Phelps Dodge Manager, strategic planning and business development
US Navy Nuclear submarine officer
Georgia State University, Robinson School of Business MBA
US Naval Nuclear Power School MEng in nuclear engineering
Georgia Institute of Technology BS in electrical engineering

Nairobi Office

7th Floor, Delta Corner Tower
Chiromo Rd, Westlands
P.O. Box 66747 - 00800
Nairobi, Kenya

Voice: +254 716 183 127

More profiles