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Perspectives on retail and
consumer goods

Articles in this issue

Beyond the hype: Capturing value from big data and advanced analytics
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Beyond the hype: Capturing value from big data and advanced analytics

Consumer-facing companies must be able to gather and manage the right data, turn it into insights, and translate those insights into effective frontline action.

Making data-driven marketing decisions
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Making data-driven marketing decisions

The retail industry is just beginning to take advantage of big data. This article, adapted from the 2013 edition of Retail Marketing and Branding, describes a powerful data-analytics tool: marketing-mix modeling.

'Better every day': A conversation with the CEO of Ahold
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'Better every day': A conversation with the CEO of Ahold

Dick Boer, who has been at the helm of international retailer Ahold for the past two years, talks about the company's strategy, new initiatives and technologies, and how he sees the retail industry's role in society.

The future of online grocery in Europe
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The future of online grocery in Europe

The online-grocery market is poised for growth. But only early movers will win—and only if they are adept, disciplined, and agile.

Is your online marketing any good?
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Is your online marketing any good?

Reliable competitive benchmarking of online-marketing efforts has been elusive. A new Web-based tool can help.

Experimenting without risk at the Digital Marketing Factory
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Experimenting without risk at the Digital Marketing Factory

In an experiential-learning center in Munich, marketing and sales professionals gain hands-on experience with digital-marketing tools and methods.

Consumer-value operations: An integrated approach to operational excellence
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Consumer-value operations: An integrated approach to operational excellence

Best-practice consumer-goods companies are focusing on commercial outcomes, enhancing their capabilities in all operations functions, and exploiting opportunities at the intersections of these functions.

The $30 trillion decathlon: How consumer comopanies can win in emerging markets
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The $30 trillion decathlon: How consumer companies can win in emerging markets

By 2025, annual consumption in emerging markets will reach $30 trillion. Companies must master ten key disciplines—or miss the defining growth opportunity of our time.

Luxury lifestyle: Beyond the buzzwords
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Luxury lifestyle: Beyond the buzzwords

When luxury players expand into lifestyle offerings, they must be careful to avoid diluting their brand.

The euro crisis and the retail sector
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The euro crisis and the retail sector

In light of the uncertainty in the eurozone, retailers must watch their investments carefully.

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