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report | McKinsey Global Institute

Game changers: Five opportunities for US growth and renewal

July 2013—Five catalysts can reignite the US economy—opportunities in energy, trade, technology, infrastructure, and talent development can add hundreds of billions of dollars to annual GDP and create millions of new jobs by 2020.more

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Applying advanced analytics in consumer companies

May 2013—Consumer-facing companies must be able to gather and manage the right data, apply analytics that generate insights, and translate those insights into effective frontline action.more

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Future of retail supply chains
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The future of retail supply chains

Meeting the multichannel consumer’s increasing expectations for speed and convenience is forcing many retailers to revamp obsolete supply chains designed for a single-channel world.

The future of retail grocery in a digital world
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Retail 4.0: The future of retail grocery online

This report focuses on the grocery sector, with highlights of best practices and experiences of leading retailers in different categories from around the world.

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article | McKinsey Quarterly

Meet the Chinese consumer of 2020

March 2012—Evolving economic profiles will continue to be the most important trend shaping the market.more

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The value proposition in multichannel retailing

May 2011—Consumers love low prices, but retailers shouldn’t overlook the way shoppers perceive value online and in stores.more

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article | McKinsey Quarterly

Rediscovering the art of selling

October 2010— Even after researching products on their own, many customers enter stores undecided about what to buy. For retailers, that’s an opportunity to improve off-line sales in an increasingly multichannel world.more

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article | McKinsey Quarterly

The new Japanese consumer

March 2010—The attitudes and behavior of Japanese consumers are shifting dramatically, presenting opportunities and challenges for companies in the world’s second-largest retail market.more

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The promise of multichannel retailing
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The promise of multichannel retailing

October 2009—In a year of doom and gloom for retailers, the continued emergence of online sales has been a bright spot. Why then do so few companies get true multichannel retailing right?more

How the recession has changed US consumer behavior
article | McKinsey Quarterly

How the recession has changed US consumer behavior

December 2009—Companies waiting for a return to normality following the recession may be disappointed. Their customers have tried cheaper products—and actually like them.more

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Featured book

Retail and brand marketing

Retail Marketing and Branding: A definitive guide to maximizing ROI

Jesko Perrey, Dennis Spillecke, 2013

This book offers retail leaders practical ways to improve their marketing function's performance to drive corporate growth. Practical guidelines and case examples make it an accessible guide for all consumer-minded retailers.more

Reshaping Retail

Reshaping Retail

Stefan Niemeier, Andrea Zocchi, Marco Catena, 2013

This book reports the results of a global research effort that McKinsey has undertaken to make sense of the digital revolution in retail. The authors anchor their analysis in the origins and underlying workings of the retail business model, the technology drivers that are changing it permanently, and the likely development of the retail sector in the coming years.more

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