Retail

Mind the gap: What really matters for apparel retailers in omnichannel
report

Mind the gap: What really matters for apparel retailers in omnichannel

November 2015—Omnichannel retailing is the phrase on the lips of every executive today, but many retailers question its impact on profitability. Find out what really matters to consumers and where retailers should invest.

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The digital future of consumer-packaged-goods companies

October 2015—After lagging behind other sectors with rocketing online sales, consumer-packaged-goods players are at an e-commerce tipping point. Here’s how they can succeed.more

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Is luxury e-commerce nearing its tipping point?

October 2015—We think so, and online sales of luxury goods could triple to €70 billion by 2025.more

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Is your company a value creator or a value destroyer?

August 2015—By looking at performance through the lens of economic profit, retailers can better understand the effectiveness of their business strategies.more

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Becoming a regional powerhouse in food retailing

September 2015—Croatian conglomerate Agrokor is the top grocery player in five countries. In this interview, the company’s head of retail reflects on the rewards and challenges of cross-border growth.more

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Getting the most out of your sustainability program

August 2015—Sustainability initiatives won’t create lasting value if they’re poorly managed. Here are four lessons from companies that are doing it right.more

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Modern grocery and the emerging-market consumer: A complicated courtship

August 2015—In some emerging markets, the response to modern grocery formats has been tepid. What’s a modern grocer to do?more

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Amazon China’s president on ‘transformative’ technologies

August 2015—Doug Gurr reflects on how China differs from Western markets and what role data informatics will play in the future of retail.more

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Five keys to connecting with China’s wired consumers

August 2015—China is the world’s largest and most dynamic e-commerce market. But being successful requires understanding and embracing its unique digital landscape and consumers.more

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Smarter schedules, better budgets: How to improve store operations

August 2015—Through activity-based labor scheduling and budgeting, retailers can cut store labor costs by up to 12 percent while improving both customer service and employee satisfaction.more

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Winning in Africa’s consumer market

July 2015—For consumer-goods companies, Africa holds much promise—but also many pitfalls. To succeed on the continent, companies must learn from the failures and successes of others.more

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Turning down the cost of utilities in retail

June 2015—A holistic approach is helping retailers overcome barriers, prioritize activities, and accelerate payback of energy-saving measures in stores.more

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Three myths about growth in consumer packaged goods

June 2015—We expect the sector to grow strongly. The key for companies is to sell the right products in the right markets at the right times.more

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Pricing in retail: Setting strategy

April 2015—This article—our first in a series on pricing in retail—focuses on key value categories (KVCs) and key value items (KVIs) as a core part of price strategy in today’s digital retail environment.more

Sourcing in a volatile world The East Africa opportunity
report

Sourcing in a volatile world: The East Africa opportunity

April 2015—Political changes and investment shifts are allowing new countries to emerge as potential sources for apparel production even in parts of the world that previously played only small roles in apparel sourcing.

From liability to opportunity: How to build food security and nourish growth
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From liability to opportunity: How to build food security and nourish growth

March 2015—How can public institutions, development agencies, investors, researchers, and producers work together to build a food sector that propels economic growth, meets demand, and helps to maintain social stability?more

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interview

How to win in online grocery: Advice from a pioneer

December 2014—Christian Wanner, cofounder of one of Europe’s first and largest online grocery stores, talks about what works, what doesn’t, and what will change in food retailing as e-commerce continues to heat up.more

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Making stores matter in a multichannel world

December 2014—As the role of the brick-and-mortar store evolves, retailers will continually have to refine how they use their real estate.more

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Three ways companies can make co-creation pay off

December 2014—Involving outsiders in the creative process of developing products and services is harder than it sounds. Here’s how leading companies do it.more

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Five myths (and realities) about zero-based budgeting

October 2014—Companies often shy away from the method because they fear it or believe it means “budgeting from zero.” In reality, it’s a structured process that can build a culture of cost management. more

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interview

How digital is transforming retail: The view from eBay

July 2014—Does mobile commerce spell the end of traditional stores? In this series of short videos, Devin Wenig, the president of eBay Marketplaces, explains the impact of digitization and why retailers must evolve to survive.more

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In need of a retail turnaround? How to know and what to do

March 2014—More than 50 retailers in Europe, the Middle East, and Africa have been in distress since the global financial crisis, and many are in distress today. Some are in denial about their situation; others are busy fixing the wrong problems.more

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article | McKinsey Quarterly

Views from the front lines of the data-analytics revolution

March 2014—At a unique gathering of data-analytics leaders, new solutions began emerging to vexing privacy, talent, organizational, and frontline-adoption challenges.more

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The three Cs of customer satisfaction: Consistency, consistency, consistency

March 2014—It may not seem sexy, but consistency is the secret ingredient to making customers happy. However, it’s difficult to get right and requires top-leadership attention.more

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article | McKinsey Quarterly

Bringing the voice of the customer into the factory

December 2013—Consumer-facing companies typically know more about their end customers than contract manufacturers do. Passing that knowledge along is good for everyone. more

Future of apparel sourcing worldwide
report

The global sourcing map—balancing cost, compliance, and capacity

Sourcing continues to be one of the most critical success factors for the global apparel industry. This report focuses on the results of two surveys conducted by McKinsey—one in 2011 and another in 2013—regarding sourcing strategies and plans of leading apparel buyers.

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How retailers can keep up with consumers

October 2013—The retail industry is more dynamic than ever. US retailers must evolve to succeed in the next decade.more

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report | McKinsey Global Institute

Game changers: Five opportunities for US growth and renewal

July 2013—Five catalysts can reignite the US economy—opportunities in energy, trade, technology, infrastructure, and talent development can add hundreds of billions of dollars to annual GDP and create millions of new jobs by 2020.more

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Applying advanced analytics in consumer companies

May 2013—Consumer-facing companies must be able to gather and manage the right data, apply analytics that generate insights, and translate those insights into effective frontline action.more

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Consumer-value operations: An integrated approach to operational excellence

March 2013—Best-practice consumer-goods companies are focusing on commercial outcomes, enhancing their capabilities in all operations functions, and exploiting opportunities at the intersections of these functions.more

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The future of online grocery in Europe

March 2013—The online grocery market is poised for growth. But only early movers will win—and only if they are adept, disciplined, and agile.more

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Luxury lifestyle: Beyond the buzzwords

March 2013—When luxury players expand into lifestyle offerings, they must be careful to avoid diluting their brand.more

Future of retail supply chains
article

The future of retail supply chains

Meeting the multichannel consumer’s increasing expectations for speed and convenience is forcing many retailers to revamp obsolete supply chains designed for a single-channel world.

The future of retail grocery in a digital world
report

Retail 4.0: The future of retail grocery online

This report focuses on the grocery sector, with highlights of best practices and experiences of leading retailers in different categories from around the world.

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article | McKinsey Quarterly

Meet the Chinese consumer of 2020

March 2012—Evolving economic profiles will continue to be the most important trend shaping the market.more

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The value proposition in multichannel retailing

May 2011—Consumers love low prices, but retailers shouldn’t overlook the way shoppers perceive value online and in stores.more

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article | McKinsey Quarterly

Rediscovering the art of selling

October 2010— Even after researching products on their own, many customers enter stores undecided about what to buy. For retailers, that’s an opportunity to improve off-line sales in an increasingly multichannel world.more

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article | McKinsey Quarterly

The new Japanese consumer

March 2010—The attitudes and behavior of Japanese consumers are shifting dramatically, presenting opportunities and challenges for companies in the world’s second-largest retail market.more

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The promise of multichannel retailing
commentary

The promise of multichannel retailing

October 2009—In a year of doom and gloom for retailers, the continued emergence of online sales has been a bright spot. Why then do so few companies get true multichannel retailing right?more

How the recession has changed US consumer behavior
article | McKinsey Quarterly

How the recession has changed US consumer behavior

December 2009—Companies waiting for a return to normality following the recession may be disappointed. Their customers have tried cheaper products—and actually like them.more

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Journal

Perspectives on retail and consumer goods

Perspectives on retail and consumer goods

The fourth edition of our consumer journal helps readers turn today’s industry challenges into opportunities.more

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Retail Marketing and Branding: A definitive guide to maximizing ROI

Jesko Perrey, Dennis Spillecke, 2013

This book offers retail leaders practical ways to improve their marketing function's performance to drive corporate growth. Practical guidelines and case examples make it an accessible guide for all consumer-minded retailers.more

Reshaping Retail

Reshaping Retail

Stefan Niemeier, Andrea Zocchi, Marco Catena, 2013

This book reports the results of a global research effort that McKinsey has undertaken to make sense of the digital revolution in retail. The authors anchor their analysis in the origins and underlying workings of the retail business model, the technology drivers that are changing it permanently, and the likely development of the retail sector in the coming years.more

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