Retail

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interview

How to win in online grocery: Advice from a pioneer

December 2014—Christian Wanner, cofounder of one of Europe’s first and largest online grocery stores, talks about what works, what doesn’t, and what will change in food retailing as e-commerce continues to heat up.more

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article

Making stores matter in a multichannel world

December 2014—As the role of the brick-and-mortar store evolves, retailers will continually have to refine how they use their real estate.more

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article

Three ways companies can make co-creation pay off

December 2014—Involving outsiders in the creative process of developing products and services is harder than it sounds. Here’s how leading companies do it.more

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article

Five myths (and realities) about zero-based budgeting

October 2014—Companies often shy away from the method because they fear it or believe it means “budgeting from zero.” In reality, it’s a structured process that can build a culture of cost management. more

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interview

How digital is transforming retail: The view from eBay

July 2014—Does mobile commerce spell the end of traditional stores? In this series of short videos, Devin Wenig, the president of eBay Marketplaces, explains the impact of digitization and why retailers must evolve to survive.more

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article

In need of a retail turnaround? How to know and what to do

March 2014—More than 50 retailers in Europe, the Middle East, and Africa have been in distress since the global financial crisis, and many are in distress today. Some are in denial about their situation; others are busy fixing the wrong problems.more

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article | McKinsey Quarterly

Views from the front lines of the data-analytics revolution

March 2014—At a unique gathering of data-analytics leaders, new solutions began emerging to vexing privacy, talent, organizational, and frontline-adoption challenges.more

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article

The three Cs of customer satisfaction: Consistency, consistency, consistency

March 2014—It may not seem sexy, but consistency is the secret ingredient to making customers happy. However, it’s difficult to get right and requires top-leadership attention.more

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article | McKinsey Quarterly

Bringing the voice of the customer into the factory

December 2013—Consumer-facing companies typically know more about their end customers than contract manufacturers do. Passing that knowledge along is good for everyone. more

Future of apparel sourcing worldwide
report

The global sourcing map—balancing cost, compliance, and capacity

Sourcing continues to be one of the most critical success factors for the global apparel industry. This report focuses on the results of two surveys conducted by McKinsey—one in 2011 and another in 2013—regarding sourcing strategies and plans of leading apparel buyers.

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article

How retailers can keep up with consumers

October 2013—The retail industry is more dynamic than ever. US retailers must evolve to succeed in the next decade.more

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report | McKinsey Global Institute

Game changers: Five opportunities for US growth and renewal

July 2013—Five catalysts can reignite the US economy—opportunities in energy, trade, technology, infrastructure, and talent development can add hundreds of billions of dollars to annual GDP and create millions of new jobs by 2020.more

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article

Applying advanced analytics in consumer companies

May 2013—Consumer-facing companies must be able to gather and manage the right data, apply analytics that generate insights, and translate those insights into effective frontline action.more

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Future of retail supply chains
article

The future of retail supply chains

Meeting the multichannel consumer’s increasing expectations for speed and convenience is forcing many retailers to revamp obsolete supply chains designed for a single-channel world.

The future of retail grocery in a digital world
report

Retail 4.0: The future of retail grocery online

This report focuses on the grocery sector, with highlights of best practices and experiences of leading retailers in different categories from around the world.

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article | McKinsey Quarterly

Meet the Chinese consumer of 2020

March 2012—Evolving economic profiles will continue to be the most important trend shaping the market.more

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article

The value proposition in multichannel retailing

May 2011—Consumers love low prices, but retailers shouldn’t overlook the way shoppers perceive value online and in stores.more

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article | McKinsey Quarterly

Rediscovering the art of selling

October 2010— Even after researching products on their own, many customers enter stores undecided about what to buy. For retailers, that’s an opportunity to improve off-line sales in an increasingly multichannel world.more

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article | McKinsey Quarterly

The new Japanese consumer

March 2010—The attitudes and behavior of Japanese consumers are shifting dramatically, presenting opportunities and challenges for companies in the world’s second-largest retail market.more

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The promise of multichannel retailing
commentary

The promise of multichannel retailing

October 2009—In a year of doom and gloom for retailers, the continued emergence of online sales has been a bright spot. Why then do so few companies get true multichannel retailing right?more

How the recession has changed US consumer behavior
article | McKinsey Quarterly

How the recession has changed US consumer behavior

December 2009—Companies waiting for a return to normality following the recession may be disappointed. Their customers have tried cheaper products—and actually like them.more

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Journal

perspectives on consumer and retail and consumer goods

Perspectives on retail and consumer goods

The third edition of our consumer journal helps readers turn today’s industry challenges into opportunities.more

Featured book

Retail and brand marketing

Retail Marketing and Branding: A definitive guide to maximizing ROI

Jesko Perrey, Dennis Spillecke, 2013

This book offers retail leaders practical ways to improve their marketing function's performance to drive corporate growth. Practical guidelines and case examples make it an accessible guide for all consumer-minded retailers.more

Reshaping Retail

Reshaping Retail

Stefan Niemeier, Andrea Zocchi, Marco Catena, 2013

This book reports the results of a global research effort that McKinsey has undertaken to make sense of the digital revolution in retail. The authors anchor their analysis in the origins and underlying workings of the retail business model, the technology drivers that are changing it permanently, and the likely development of the retail sector in the coming years.more

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