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Perspectives on retail and consumer goods

Number 3
Summer 2014
The third edition of our consumer journal helps readers turn today’s industry challenges into opportunities.

Featured insights


How retailers can keep up with consumers

October 2013—The retail industry is more dynamic than ever. US retailers must evolve to succeed in the next decade.more


The value proposition in multichannel retailing

May 2011—Consumers love low prices, but retailers shouldn’t overlook the way shoppers perceive value online and in stores.more

article | McKinsey Quarterly

Rediscovering the art of selling

October 2010— Even after researching products on their own, many customers enter stores undecided about what to buy. For retailers, that’s an opportunity to improve off-line sales in an increasingly multichannel world.more

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Featured books

Retail and brand marketing

Retail Marketing and Branding: A definitive guide to maximizing ROI

Jesko Perrey, Dennis Spillecke, 2013

This book offers retail leaders practical ways to improve their marketing function's performance to drive corporate growth. Practical guidelines and case examples make it an accessible guide for all consumer-minded retailers.more

Reshaping Retail

Reshaping Retail

Stefan Niemeier, Andrea Zocchi, Marco Catena, 2013

This book reports the results of a global research effort that McKinsey has undertaken to make sense of the digital revolution in retail. The authors anchor their analysis in the origins and underlying workings of the retail business model, the technology drivers that are changing it permanently, and the likely development of the retail sector in the coming years.more


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Sajal Kohl

Sajal Kohli

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Related practice

Consumer Packaged Goods

Additional insights into consumer-facing industries from our Consumer Packaged Goods Practice.more