Featured case studies
By analyzing the labeling, use of recycled materials and the shape of the bottle, a consumer goods company reduced the cost of shampoo packaging while maintaining the brand image.more
An appliance company researched customer preferences related to household fans. They also conducted product teardowns of both their own and competitors' products. Both exercises resulted in new fan designs that were less expensive and more appealing to customers.more
By redesigning a forklift truck, an equipment company reduces both manufacturing costs and the cost of operation, adding to customer satisfaction.more
When colleagues from purchasing, marketing, engineering, and sales came together to see how their product stacked up against four rivals, they were inspired to explore a number of innovations.more