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Operations

Featured case studies

By rethinking packaging, a company reduces production costs while enhancing brand

By analyzing the labeling, use of recycled materials and the shape of the bottle, a consumer goods company reduced the cost of shampoo packaging while maintaining the brand image.more

Design-to-value exercise helps company innovate products, compete more effectively

An appliance company researched customer preferences related to household fans. They also conducted product teardowns of both their own and competitors' products. Both exercises resulted in new fan designs that were less expensive and more appealing to customers.more

With design-to-value process, company innovates products, reduces costs

By redesigning a forklift truck, an equipment company reduces both manufacturing costs and the cost of operation, adding to customer satisfaction.more

Working across functions, a company redesigns and improves a medical device

When colleagues from purchasing, marketing, engineering, and sales came together to see how their product stacked up against four rivals, they were inspired to explore a number of innovations.more

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