About Markus
Since joining McKinsey in 2000, Markus has focused on supporting businesses in the media and entertainment industries, in particular broadcasters and packaged media companies, as they seek performance improvement across the value chain. He takes a particular focus on best practices in strategy, marketing, M&A, and post-merger management.
Among recent initiatives, Markus helped developed growth strategies for US majors, European broadcasters, and global cable companies and supported rollout of triple-play services; created a mobile virtual network operator strategy for a leading European media company; reviewed the digital and diversification strategy of a TV broadcaster; and led mobile-TV strategy projects and workshops for broadcasters, content owners, and network operators. He has also led due-diligence efforts and market-entry scans of European media and cable markets.
Markus is on the board of trustees of Deutsches Museum, a leading global science and technology museum.
A former medical doctor, Markus has worked in hospitals in the US, Germany, and Japan.
Published work
“Recall No.16: Expecting the Unexpected: Ten Twists to Shape Your TMT Strategy,”May 16, 2011(PDF–340 KB)
Past experience
| Boston Consulting Group, Associate |
1998-1999 |
Education
| Medizinische Hochschule Hannover |
MD |
1998 |