About Jacques
Jacques is a leader in the Media and Entertainment, Corporate Finance, and Strategy practices. He also co-leads the Digital Economy Initiative, a recently launched McKinsey knowledge program.
Since joining the firm in 1992, he has been based in Amsterdam, London, Montreal, New York, and Toronto, working primarily on media and interactive entertainment topics. Recent work has included assisting public broadcasters worldwide to redesign their strategic mission and operations, helping create the bid for a digital license for three major international media consortia, leading a significant reorganization and performance program for a pan-European pay TV operator, developing a complete classified strategy for a European newspaper, and assessing a content-syndication opportunity for a major pan-European print conglomerate.
Among other initiatives, Jacques helped launch several new magazine titles in Southern Europe, developed an aggressive smart-card and SMS strategy for digital TV platforms, and created a partnership hybrid model for digital video and audio broadcasting for a global mobile player.
As well as being the author of numerous publications, Jacques is a frequent speaker at conferences and universities worldwide on a range of media issues. He is a fellow of the Aspen Institute as well as of ECORE, a think tank on economic policy in Belgium, and a fellow in Applied Economics at KUL University. He co-leads the McKinsey Advisory Board on media management at INSEAD.
Published work
“Advertising in 2020: The demand for marketing on-demand,” Chief Marketing & Sales Officer Forum, March 2013
“Capturing business value with social technologies,” McKinsey Quarterly, November 2012
“Online and upcoming: The Internet's impact on aspiring countries,” McKinsey Global Institute, January 2012
“The web’s €100 billion surplus,” McKinsey Quarterly, January 2011
“Consumers driving the digital uptake: The economic value of online advertising-based services for consumers” IAB Europe, September 2010
“Managing media companies: Harnessing creative value,” (with A. Aris), Wiley, 2010 (second edition)
Jacques has published many additional Quarterly articles and over 30 articles in leading international academic journals such as Management Science, the Review of Economics and Statistics, the Journal of Industrial Economics, and the Journal of the European Economic Association.
Experience
| Arthur Andersen |
Consultant |
1987-1989 |
Education
| Université Catholique de Louvain (Belgium) |
PhD in economics, operation research & strategy |
| University of Namur (Belgium) |
Masters in economics, summa cum laude |
| University of Pennsylvania |
Masters in economics |