Guido Frisiani is a leader of the Media and Telecom practices in Europe. Based in Milan, his recent work includes assisting a large European television broadcaster as it took on a broad range of challenges, from defining a new three-year strategic plan to turning around its product-innovation and editorial process and redesigning the entire organization. He also assisted a leading European publisher in developing and launching an online strategy, an effort that dramatically increased its advertising sales effectiveness.
Another recent initiative found Guido helping a Western European integrated telecom operator address a broad range of key challenges. These included the development of an integrated five-year business plan, the launch of local-loop-unbundling services, a redesign of its DSL provisioning process, and the development of a new sales and distribution strategy for broadband. Guido also recently supported a leading Western European mobile operator as it assessed growth opportunities in the broadband space, developed and launched channel partnerships, and created a 2G/3G business plan.
Past experience
| Elsag Bailey, Sales & Marketing Manager |
1994 |
| Bailey Controls (now part of ABB Technologies), in the U.S. and Italy |
1991-1993 |
Education
| INSEAD |
MBA, with honors |
1995 |
| University of Genova |
Master’s in Electronic Engineering, summa cum laude |
1991-1993 |