Media & Entertainment

Developing a fine-grained look at how digital consumers behave

July 2013—Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what.more

Taking the pulse of China’s ad spending

June 2013—A big shift in Chinese advertising spending is under way.more

Norms and values in digital media: Shaping solutions for a new era

January 2013–Our hyperconnected world presents new opportunities for people to learn from each other. It also raises concerns about how to balance the differing expectations and interests of governments, businesses, citizens and communities regarding access to and consumption and sharing of digital content.

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Abu Dhabi media summit

October 2012–Digital Economics was the topic and Tarek Elmasry from McKinsey's Dubai office was the speaker.

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Advertising Week annual conference, NYC

October 2012–Yael Taqqu from McKinsey New York moderated a discussion panel devoted to new pay-for-performance models for agencies.

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Insights from McKinsey's iConsumer Research

February 2011–Since 2008, McKinsey & Company has surveyed more than 100,000 consumers across North America, Latin America, Europe, India, and China to understand how consumer behavior is evolving across a range of activities, from core communications like e-mail and social media, to consumption of content (video, audio, games, etc.), to commerce and other applications.

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Redefining the marketing landscape

February 2011–McKinsey principal David Edelman talks about how marketers need to balance paid, earned, and owned media.

Getting into your customers’ heads: An interview with the COO of Electronic Arts Labels

January 2013—The success of Electronic Arts—known for games such as Battlefield, Madden, and The Sims—once hinged on managing relationships with retailers. Today, with online gaming on the rise, the company is learning how to use technology to get closer to the gamers themselves.more

The social economy: Unlocking value and productivity through social technologies

July 2012—The most powerful applications of social technologies in the global economy are largely untapped. By using social technologies, companies can raise the productivity of knowledge workers by 20 to 25 percent.more

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Demystifying social media

April 2012—As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways.more

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Understanding social media in China

April 2012—The world’s largest social-media market is vastly different from its counterpart in the West. Yet the ingredients of a winning strategy are familiar.more

Sizing the Internet economy in emerging countries

April 2012–The Internet is now penetrating emerging economies at a rapid speed with the promise of rich economic benefits, write Olivia Nottebohm, James Manyika and Michael Chui in the Financial Times.more

Gaming's expanded presence in the digital universe

October 2012–McKinsey's iConsumer research tracked the growth of gaming for three years and identified both shifts in the types of games winning the largest following and how they are accessed and played.

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Face time: Steve Hasker, "big data" and how mobile is shaping social

November 2011–Steve Hasker, President, Media Products and Advertiser Solutions for Nielsen, discusses the challenges of harnessing big data to understand customers, and what mobile is doing to the world of social media.

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Online and upcoming: The Internet's impact on aspiring countries

January 2012–This report examines the impact of the Internet on a group of developing countries with both the scale and dynamism to be significant players on the global stage in the near future.more

Seizing the potential of ‘big data’

October 2011—Companies are learning to use large-scale data gathering and analytics to shape strategy. Their experiences highlight the principles—and potential—of big data.more

Succeeding in China’s online video market

July 2011—Profits are coming, but only players with the deepest pockets will survive to enjoy them.more

Are your customers becoming digital junkies?

July 2011—Consumer behavior is shifting rapidly as more people use digital devices and platforms intensively.more

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The power of storytelling: What nonprofits can teach the private sector about social media

February 2011—Learn how to harness the power of social media in this case study excerpted from The Dragonfly Effect, by Jennifer Aaker and Andy Smith. Then hear more from the authors in a conversation with McKinsey’s Dan Singer.more

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The Web’s €100 billion surplus

January 2011—Consumers get the bulk of it with free services like social networks. Will industry dynamics shift as providers and advertisers try to get a bigger share?more

The rise of the networked enterprise: Web 2.0 finds its payday

December 2010—McKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher margins.more

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Unlocking the elusive potential of social networks

June 2010—To realize the marketing potential of virtual activities, you have to make them truly useful for consumers.more

Beyond paid media: Marketing’s new vocabulary

November 2010—Changes to the way consumers perceive and absorb marketing messages will force marketers to change not only their thinking but also the way they allocate spending and organize operations.more

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A glimmer of hope for newspapers

April 2010—The Internet is driving increased consumption of news, a survey shows, but newspapers can take heart in being the most trusted medium.more

A new way to measure word-of-mouth marketing

April 2010—Assessing its impact as well as its volume will help companies take better advantage of buzz.more

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B2B information services: The opportunity for strategic growth

October 2009–Media companies that position themselves in the most attractive markets and grow through sensible acquisitions will distance themselves from their competition.

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