Featured case studies

Aligning a newspaper’s ad sales organization for improved performance

Streamlining the sales organization and embedding a strong performance management mindset identifies an opportunity to boost incremental revenuemore

Assessing digital media practices and performance for a leading sports league

Traffic to sports league websites improves by up to 200 percent through the use of evaluations, dashboards, and McKinsey’s iConsumer Clickstream databasemore

Boosting pricing performance for a subscription cable company

McKinsey team helps a cable company take a completely new approach to rate setting, based on quantitative rigor and powerful consumer pricing insightsmore

Setting an emerging market entry strategy for a television production company

Strategic analysis identifies $65 million in new revenue opportunities, setting the stage for a growth strategy that McKinsey is now helping to implementmore

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