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We have surveyed more than 200,000 consumers across 15 countries to understand how they use technology to communicate, consume content, shop, and create. Learn more about the insights from this multi-year research initiative.more
The Telecommunications, Media and High Tech (TMT) practices now have a new Extranet with insights into the industry, including an extensive article database and a members list to help you get in touch with industry experts. Free access is granted to all business leaders in the TMT industries.
Practice leaders discuss findings from year four of McKinsey's global iConsumer survey, revealing how evolving consumer digital behavior continues to challenge established business models while presenting promising paths for growth.
McKinsey team helps a cable company take a completely new approach to rate setting, based on quantitative rigor and powerful consumer pricing insightsmore
Our hyperconnected world presents new opportunities for people to learn from each other. It also raises concerns about how to balance the differing expectations and interests of governments, businesses, citizens and communities regarding access to and consumption and sharing of digital content.
January 2013—The success of Electronic Arts—known for games such as Battlefield, Madden, and The Sims—once hinged on managing relationships with retailers. Today, with online gaming on the rise, the company is learning how to use technology to get closer to the gamers themselves.more
The most powerful applications of social technologies in the global economy are largely untapped. By fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.more
April 2012—The world’s largest social-media market is vastly different from its counterpart in the West. Yet the ingredients of a winning strategy are familiar.more
The Internet is now penetrating emerging economies at a rapid speed with the promise of rich economic benefits, write Olivia Nottebohm, James Manyika and Michael Chui in the Financial Times.more
July 2011—Profits are coming, but only players with the deepest pockets will survive to enjoy them.more
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April 2012—As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision
making in predictable ways.more