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We advise media companies on pressing strategic and operational issues—finding new revenue models, exploring emerging digital opportunities, and winning and retaining customers.

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Developing a fine-grained look at how digital consumers behave

July 2013—Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what.more

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article | McKinsey Quarterly

Taking the pulse of China’s ad spending

June 2013—A big shift in Chinese advertising spending is under way.more

Norms and values in digital media
report | World Economic Forum & McKinsey

Norms and values in digital media: Shaping solutions for a new era

January 2013–Our hyperconnected world presents new opportunities for people to learn from each other. It also raises concerns about how to balance the differing expectations and interests of governments, businesses, citizens and communities regarding access to and consumption and sharing of digital content.

Abu Dhabi Media Summit
video | YouTube

Abu Dhabi media summit

October 2012–Digital Economics was the topic and Tarek Elmasry from McKinsey's Dubai office was the speaker.

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video | Daily Motion

Advertising Week annual conference, NYC

October 2012–Yael Taqqu from McKinsey New York moderated a discussion panel devoted to new pay-for-performance models for agencies.

Podcasts

Cloud computing

Cloud computing is an IT phenomenon transforming the way information is captured, stored and managed. Kara Sprague, a partner in McKinsey's Silicon Valley office, and Will Forrest, a partner in McKinsey's Chicago office, discuss how cloud computing is a key disruptive force creating opportunities for both traditional and new players, driving technological innovations, and leading to the emergence of new business models.

Featured case study

Boosting pricing performance for a subscription cable company

McKinsey team helps a cable company take a completely new approach to rate setting, based on quantitative rigor and powerful consumer pricing insightsmore

Service: Subscription Revenue & Customer Retention
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Demystifying social media

April 2012—As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways.more

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