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July 2013—Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what.more
June 2013—A big shift in Chinese advertising spending is under way.more
January 2013–Our hyperconnected world presents new opportunities for people to learn from each other. It also raises concerns about how to balance the differing expectations and interests of governments, businesses, citizens and communities regarding access to and consumption and sharing of digital content.
October 2012–Digital Economics was the topic and Tarek Elmasry from McKinsey's Dubai office was the speaker.
October 2012–Yael Taqqu from McKinsey New York moderated a discussion panel devoted to new pay-for-performance models for agencies.
McKinsey team helps a cable company take a completely new approach to rate setting, based on quantitative rigor and powerful consumer pricing insightsmore
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April 2012—As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision
making in predictable ways.more