McKinsey Digital

We help companies discover and deliver their full digital potential

McKinsey Digital combines strategic thinking and technology expertise to deliver accelerated outcomes. We help clients separate digital opportunity from hype. We build business prototypes to prove that opportunities are real. We orchestrate delivery to ensure that technology investment translates into business outcomes. We build capabilities across the organization.

Our expertise

  • Digital sales and marketing

    Customer-experience design

    We build next-generation digital sales engines based on personalized experiences.more

  • Digital Strategy

    Digital strategy and organization

    We help clients pinpoint the value that today's digital technologies can create, prioritize the initiatives to capture it, and align their organizations to deliver results.more

  • Automation

    Process automation

    We work with clients to transform and digitize end-to-end processes, moving from aspiration to prototype to scale in as little as 16 weeks.more

  • Digital Solution Design

    Solution design and implementation

    We translate digital strategies into business and technology requirements, and architect the best solutions.more

  • Digital labs

    Digital labs

    We build rapid prototypes and custom software to help turn aspirations and recommendations into working realities.more

Tools & solutions

Digital Quotient

Digital Quotient (DQ) is a comprehensive assessment of how an organization’s digital maturity and capabilities drive financial performance. The assessment allows companies to clearly identify their digital strengths and weaknesses across different business units, and make comparisons against hundreds of organizations around the world.more



How to become digital to the core

Director Marc Singer outlines how McKinsey Digital helps clients become digital leaders.

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Featured insight


What ‘digital’ really means

July 2015—Everyone wants to go digital. The first step is truly understanding what that is.more

Latest thinking