Through both internal capabilities and external partnerships, the Marketing & Sales Practice has developed a set of proprietary tools and solutions to help our clients power growth. With these capabilities, teams can measure with precision where markets are headed, how brands are performing, and help clients make sense of their own data, among other advantages.
Here is a sample of the proprietary tools and solutions we have developed:
Consumer Decision Journey
Tracks how consumers assess and interact with brands, helping marketers focus on touchpoints where they can have maximum influence
Helps companies pinpoint hidden sources of value and pricing power in B2B and B2B2C markets
Periscope Value Advisor
Value Advisor is an easy-to-deploy approach that enables you and your teams to set prices much more precisely and without the time, effort, or manpower that traditional methods require
Helps organizations craft robust strategies to respond to China’s rapidly changing market by supporting decision making on where to invest, how much to invest, and how to invest
A distinctive customer-insights solution for supporting strategic branding decisions, this tool provides monitoring of brand performance and enables companies to find answers to critical questions.
SMB (Small- and Medium-Sized Businesses) Decision Maker
Supports strategy development and marketing/sales positioning for the small- and medium-sized business segment by providing fast, actionable insights directly from SMB decision makers.
Gathers the relevant data and identifies the gaps in operational practices, skills, and infrastructure for marketing and sales organizations.
Research & Analytics Insights
Serves organizations’ business-intelligence needs through access to McKinsey’s global network of 1,800 knowledge professionals. It delivers a portfolio of services that include primary and secondary research, specialized analytics, and expert knowledge support.
Sales Operations Benchmarking Database
Helps companies evaluate their cost of transactional support, planning and reporting, structural support, and overall sales operations relative to peer companies
Micro Market Management (M3) Growth Finder
This tool combines relevant macroeconomic and demographic data (including historic records and future forecasts) to provide visual insights and analysis of growth opportunities at a granular geographic level.
Go-to-Market Reference Model
This model helps clients better understand the performance of their route-to-market mix, while identifying opportunities and the concrete actions needed to address them.
In Search of Sales Excellence
We have created best-in-class, innovative sales and channel approaches based on interviews with 100 leading sales organizations conducted as part of this research.