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About Rishi

Rishi is a leader in the Marketing ROI service line and works with sophisticated econometrics to help clients understand the impact of their marketing spend across digital and non-digital channels. As the global co-leader of the firm’s econometric/mix modeling efforts, he develops the advanced analytic capabilities to help companies understand accurately design and measure every aspect of a marketing program.

Rishi brings 16 years of experience in advanced analytics. Among his recent client engagements are: a broad marketing transformation to build ROI capabilities for a major insurance/financial services company; a three-month marketing ROI transformation for an international canned-foods manufacturer; and advanced pricing analytics for a global communications company.

Rishi is also a member of the Board of Trustees of the Marketing Science Institute (MSI).

Published work

Using marketing analytics to drive superior growth,” McKinsey & Company, June 2014

Big Data key trends and industry update,” Association of National Advertisers speech, September 2013

eBook: Big Data, Analytics and the Future of Marketing and Sales, July 2013

5 steps to squeeze a lot more ROI from your marketing,” Forbes, March 2013

Retail Marketing and Branding: A definitive guide to maximizing ROI, Wiley, 2013

Steal that idea: 5 smart ways presidential candidates mine big data,” Fast Company, October 2012

Getting beyond the buzz: Is your social media working?Financial Times, October 2012

Past experience
  • MMA (Marketing Management Analytics) VP and Senior scientist
  • Information Resources, Inc. (IRI) Director of the Analytic Insights Group
  • Kellogg School of Management MBA
  • University of Rochester BA, economics and statistics

Chicago Office

300 East Randolph Street Suite 3100 Chicago. IL 60601 United States
Voice: 1 (312) 551 3500
Fax: 1 (312) 551 4200

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