Rishi is a leader in the Marketing ROI service line and works with sophisticated econometrics to help clients understand the impact of their marketing spend across digital and non-digital channels. As the global co-leader of the firm’s econometric/mix modeling efforts, he develops the advanced analytic capabilities to help companies understand accurately design and measure every aspect of a marketing program.
Rishi brings 16 years of experience in advanced analytics. Among his recent client engagements are: a broad marketing transformation to build ROI capabilities for a major insurance/financial services company; a three-month marketing ROI transformation for an international canned-foods manufacturer; and advanced pricing analytics for a global communications company.
Rishi is also a member of the Board of Trustees of the Marketing Science Institute (MSI).
“Getting beyond the buzz: Is your social media working?” Financial Times
“A new age: How service companies are reaching consumers,” Consumer & Shopper Insights
|MMA (Marketing Management Analytics)
||VP and Senior scientist
|Information Resources, Inc. (IRI)
||Director of the Analytic Insights Group
|Kellogg School of Management
|University of Rochester
||BA in economics and statistics