About Rishi
Rishi is a leader in the Marketing ROI service line and works with sophisticated econometrics to help clients understand the impact of their marketing spend across digital and non-digital channels. As the global co-leader of the firm’s econometric/mix modeling efforts, he develops the advanced analytic capabilities to help companies understand accurately design and measure every aspect of a marketing program.
Rishi brings 16 years of experience in advanced analytics. Among his recent client engagements are: a broad marketing transformation to build ROI capabilities for a major insurance/financial services company; a three-month marketing ROI transformation for an international canned-foods manufacturer; and advanced pricing analytics for a global communications company.
Rishi is also a member of the Board of Trustees of the Marketing Science Institute (MSI).
Published work
“Getting beyond the buzz: Is your social media working?” Financial Times
“A new age: How service companies are reaching consumers,” Consumer & Shopper Insights
Past experience
| MMA (Marketing Management Analytics) |
VP and Senior scientist |
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| Information Resources, Inc. (IRI) |
Director of the Analytic Insights Group |
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Education
| Kellogg School of Management |
MBA |
| University of Rochester |
BA in economics and statistics |