Rishi is a leader in the Marketing ROI service line and works with sophisticated econometrics to help clients understand the impact of their marketing spend across digital and non-digital channels. As the global co-leader of the firm’s econometric/mix modeling efforts, he develops the advanced analytic capabilities to help companies understand accurately design and measure every aspect of a marketing program.
Rishi brings 16 years of experience in advanced analytics. Among his recent client engagements are: a broad marketing transformation to build ROI capabilities for a major insurance/financial services company; a three-month marketing ROI transformation for an international canned-foods manufacturer; and advanced pricing analytics for a global communications company.
Rishi is also a member of the Board of Trustees of the Marketing Science Institute (MSI).
eBook: Big Data, Analytics and the Future of Marketing and Sales, July 2013
“5 steps to squeeze a lot more ROI from your marketing,” Forbes, March 2013
Retail Marketing and Branding: A definitive guide to maximizing ROI, Wiley, 2013
“Steal that idea: 5 smart ways presidential candidates mine big data,” Fast Company, October 2012
“Getting beyond the buzz: Is your social media working?” Financial Times, October 2012
- MMA (Marketing Management Analytics) VP and Senior scientist
- Information Resources, Inc. (IRI) Director of the Analytic Insights Group
- Kellogg School of Management MBA
- University of Rochester BA in economics and statistics