Peter is a director in McKinsey’s London office and one of the global leaders of our Marketing & Sales Practice, as well as a regional leader for Europe, the Middle East and Africa. He also leads our Telecom, High Tech and Media & Entertainment Practices in the UK, a role he previously occupied in Scandinavia.
Peter serves leading global institutions, predominantly in the telecommunications, high tech, media, and fast-moving consumer goods industries. His recent experience includes helping to reorganise a client’s international and local marketing groups; developing aggressive customer-acquisition strategies to enable mobile operators to retain market leadership; creating and implementing a channel strategy; advising retail stores on performance improvements; and supporting companies in enhancing the effectiveness of their marketing spend.
Peter is a co-founder of Venture Cup Öresund, Scandinavia’s leading start-up competition. He has written a book and several articles on marketing and sales topics in telecom and other industries.
Peter has a BA in economics and business administration from the University of Hannover and an MBA from the Kellogg School of Management.
“The power of ‘on demand’ marketing,” CXO Today, April 2013
“The coming era of ‘on-demand’ marketing,” McKinsey Quarterly, April 2013
- Kellogg School of Management, Northwestern University MBA, International business, corporate strategy, finance and marketing
- University of Hannover BA, Economics and business adminstration