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About Nora

Nora co-leads our global digital and multichannel excellence work and is one of our retail leaders in North America, serving clients in the United States, Canada, and internationally.

In her 25 years with McKinsey, Nora has worked across consumer industries helping clients, particularly retailers, grow and sustain their top line. Increasingly, she is helping her clients benefit from the growth potential of digital technology and understand the many ways it is influencing consumer shopping behavior.

In recent work, she has overseen programs to help retailers and other clients compete more effectively and boost their digital commerce with a more compelling multichannel offering. This often requires building new organizational capabilities and expertise in digital marketing, merchandising, pricing, forecasting, and inventory management.

Nora also has deep expertise in strategy, branding, and capability building. She has led the development and implementation of growth strategies across multiple formats, categories, and channels, serving apparel, health and beauty, hard goods, and food retailers as well as leaders in loyalty, marketing, and retail financial services.

An alumna of Harvard Business School, Nora has published on marketing in the Harvard Business Review, as well as on branding and marketing organization in the McKinsey Quarterly and other journals.

Nora is a former leader of the Toronto office. She is active in the community and is a member of St. Michael's Hospital Board, the Canadian Opera Company Board, and the Dean's Advisory Board at the Ivey Business School.

Published work

Why marketers should keep sending you emails,” McKinsey, January 2014

Five questions to answer if you want to thrive in the age of ‘Me-Commerce’,” Retail Leader, December 2013

Email marketing: Think inside the new inbox,” Forbes, November 2013

Three secrets to win the social marketing wars,” The Economist, October 2013

Digital luxury experience 2012: From customer experience to impact,” McKinsey on Marketing & Sales, December 2012

Holiday shopping trends: Making a list and checking in twice,” Forbes, December 2012

Amazon's secret sauce,” McKinsey on Marketing & Sales, October 2012

Seven strategies to beat the retail store apocalypse,” Forbes, May 2012

Marketing rules,” Harvard Business Review, Harvard Business School Press, February 2001

  • Harvard Business School MBA
  • University of Western Ontario BA

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