Nora co-leads our global digital and multichannel excellence work and is one of our retail leaders in North America, serving clients in the United States, Canada, and internationally.
In her 25 years with McKinsey, Nora has worked across consumer industries helping clients, particularly retailers, grow and sustain their top line. Increasingly, she is helping her clients benefit from the growth potential of digital technology and understand the many ways it is influencing consumer shopping behavior.
In recent work, she has overseen programs to help retailers and other clients compete more effectively and boost their digital commerce with a more compelling multichannel offering. This often requires building new organizational capabilities and expertise in digital marketing, merchandising, pricing, forecasting, and inventory management.
Nora also has deep expertise in strategy, branding, and capability building. She has led the development and implementation of growth strategies across multiple formats, categories, and channels, serving apparel, health and beauty, hard goods, and food retailers as well as leaders in loyalty, marketing, and retail financial services.
An alumna of Harvard Business School, Nora has published on marketing in the Harvard Business Review, as well as on branding and marketing organization in the McKinsey Quarterly and other journals.
“Seven strategies to beat the retail store apocalypse,” Forbes, May 2012
“Better branding,” McKinsey Quarterly, November 2003
“Marketing rules,” Harvard Business Review, Harvard Business School Press, 2001
“Developing a distinctive consumer marketing organization,” Journal of Market-Focused Management, Volume 1, Number 3, 199-207
|Harvard Business School
|University of Western Ontario