About Michael
Based in New York, Michael works across the spectrum of media, telecom, and entertainment companies in North America.
Among other initiatives, he has designed a new offer portfolio for a US mobile virtual network operator, developed an acquisition and cross-sell strategy for a leading cable operator, identified and piloted marketing and sales improvement tactics for an incumbent print-directories publisher; and improved the customer-targeting and segmentation-marketing capabilities of an Internet Service Provider in the US.
Michael has also developed the tools and capabilities for multi-product prospecting for a large US direct-mail business, identified and propagated best practices in sponsorship sales and media-rights negotiation for a US professional sports league, and worked with six major sports franchises to apply an analytic approach to ticket pricing.
Published work
“How media companies can boost ad revenues,” Harvard Business Review, February, 2013
Experience
| Poindexter Systems (now [X+1].com) |
Co-founder and Director of Product Development |
1999-2003 |
Education
| University of Oxford |
MA in mathematics with distinction |
2003 |
| Harvard University |
BA in applied mathematics, cum laude |
2000 |