Maryanne helps clients in a broad range of B2B industries grow their sales by using data analytics, supporting their sales forces with better market and customer intelligence, and transforming their organizations and capabilities. Her deep B2B expertise is in micro-market management and sales force effectiveness, while building and sustaining ongoing marketing effectiveness.
In addition to her client work, Maryanne takes an active role in social sector and community activities, particularly in education.
“Use big data to find new micromarkets,” Human Capital Exchange, August 2012
“Selling into micromarkets,” Harvard Business Review, August 2012
“B2B marketers: It’s time to become a growth engine,” Chief Marketing & Sales Officer Forum, February 2012
“Using your sales force to jump-start growth” McKinsey Quarterly, April 2011
“Better B2B selling” McKinsey Quarterly, June 2005
Harvard Law School
JD (magna cum laude)
University of Virginia
BA in international relations, government