About Maryanne
Maryanne helps clients in a broad range of B2B industries grow their sales by using data analytics, supporting their sales forces with better market and customer intelligence, and transforming their organizations and capabilities. Her deep B2B expertise is in micro-market management and sales force effectiveness, while building and sustaining ongoing marketing effectiveness.
In addition to her client work, Maryanne takes an active role in social sector and community activities, particularly in education.
Video
“Sales, big data, and micromarkets video series,” YouTube, July 2013
“Excellence in B2B marketing,” YouTube, June 2013
“How B2B CMOs can become strategic partners in the C-suite,” YouTube, June 2013
Published work
Big Data, Analytics and the Future of Marketing and Sales (eBook), Forbes, July 2013
“Use big data to find new micromarkets,” Harvard Business Review, August 2012
“Selling into micromarkets,” Harvard Business Review, August 2012
“B2B marketers: It’s time to become a growth engine,” Forbes, February 2012
Education
- Harvard Law School JD (magna cum laude)
- University of Virginia BA in international relations, government