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About Lareina

Lareina is a leader within the Sales and Marketing Practice specializing in high tech sales transformations. For more than 12 years with McKinsey, she has worked extensively in Asia (with a focus in China) and the United States.

Her most recent experience includes creating a new account management model that both reduced costs and improved customer experience; creating the go-to-market strategy for a new product launch; developing marketing campaigns based on in-depth insights about the client’s customers.

Lareina has been a speaker at the National Sales Account Management Conference, and published articles on sales transformation and collaboration technology. She is a contributing author to Sales Growth and leads McKinsey's Go-To-Market workshops bringing together a cross-industry range of sales leaders. Lareina also co-led McKinsey’s research with the Wall Street Journal on “Women in the US Economy.” She is on the San Francisco Ballet School Committee and has led a pro-bono effort with San Francisco Ballet looking at their marketing-based opportunities.

Published work

Salespeople need to improve their social media skills,” Forbes, April 2013

Lessons from the leading edge of gender diversity,” McKinsey Quarterly, April 2013

Help your B2B salespeople improve their social media skills,” McKinsey on Marketing & Sales, April 2013

Sales growth: Five proven strategies from the world's sales leaders,” Slideshare, November 2012

The Social Enterprise: How your customers produce and consume in the social world,” McKinsey on Marketing & Sales, October 2012

Simplify big data or it'll be useless for sales,” Forbes, October 2012

Education
Columbia University–School of International and Public Affairs MA, economic theory and policy
Columbia University (Barnard) BA, history and political science

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