Lareina is a leader within the Sales and Marketing Practice specializing in high tech sales transformations. For more than 12 years with McKinsey, she has worked extensively in Asia (with a focus in China) and the United States.
Her most recent experience includes creating a new account management model that both reduced costs and improved customer experience; creating the go-to-market strategy for a new product launch; developing marketing campaigns based on in-depth insights about the client’s customers.
Lareina has been a speaker at the National Sales Account Management Conference, and published articles on sales transformation and collaboration technology. She is a contributing author to Sales Growth and leads McKinsey's Go-To-Market workshops bringing together a cross-industry range of sales leaders. Lareina also co-led McKinsey’s research with the Wall Street Journal on “Women in the US Economy.” She is on the San Francisco Ballet School Committee and has led a pro-bono effort with San Francisco Ballet looking at their marketing-based opportunities.
“Salespeople need to improve their social media skills,” Forbes, April 2013
“Lessons from the leading edge of gender diversity,” McKinsey Quarterly, April 2013
“Sales growth: Five proven strategies from the world's sales leaders,” Slideshare, November 2012
“Simplify big data or it'll be useless for sales,” Forbes, October 2012
|Columbia University–School of International and Public Affairs
||MA in economic theory and policy
|Columbia University (Barnard)
||BA in history and political science