About Kelly
Kelly is a leader in our Retail and Consumer Packaged Goods Practices in the Americas. She supports a wide range of clients on their strategy, marketing and sales, and consumer multichannel efforts.
Among recent initiatives, Kelly helped a major apparel retailer understand its consumer decision journey, designed a continuous channel strategy for a global mass merchant, and developed an omni-channel strategy for a consumer electronics retailer. She helped guide a broad commercial transformation for a large home- and personal-care business, including the redesign of its sales organization.
Kelly has also done recent work to guide the development of a new foodservice innovation process for a global packaged-goods manufacturer, redesigning its distributor strategy and helping the company to reverse its declining market share and position itself for long-term growth.
Published work
“Know your customers wherever they are,” Harvard Business Review, October 2012
“Slideshow: The secret of Amazon: Lessons for multichannel retailers,” Chief Marketing & Sales Officer Forum, October 2012
“Seven strategies to beat the retail store apocalypse,” Forbes, May 2012
Past experience
| Andersen Consulting |
Senior analyst |
1994–1997 |
Education
| Wharton School of the University of Pennsylvania |
MBA |
1999 |
| Cornell University |
BS |
1994 |