Jonathan is a global leader of McKinsey’s Marketing Return on Investment as well as Branding service lines. He focuses on marketing issues within the consumer packaged goods industry in particular, with an emphasis on portfolio and brand strategy, marketing ROI, marketing organization, and marketing capability building.
Since he joined McKinsey, Jonathan has served many consumer clients across a range of categories. His recent engagements include leading brand and portfolio strategy for a leading beer company, developing a marketing capability development for a major beverage company, and maximizing marketing channel returns for a global foods company.
“Why can't we be friends? Five steps to better relations between CFOs and CMOs,” McKinsey, December 2013
Big Data, Analytics and the Future of Marketing and Sales (eBook), Forbes, July 2013
“Marketing learns to speak the C-suite's language,” LinkedIn.com, April 2013
“5 steps to squeeze a lot more ROI from your marketing,” Forbes, March 2013
Retail Marketing and Branding: A definitive guide to maximizing ROI, Wiley, 2013
“Big data and advanced analytics: success stories from the front lines,” Forbes, December 2012
“How to get beyond the social buzz,” Forbes, July 2012
“Measuring marketing's worth,” McKinsey Quarterly, May 2012
- Oxford University Masters in biochemistry