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Consumer & Shopper Insights, Marketing Spending Effectiveness, Organization & Capabilities, Insights-Driven Transformation
About John

A co-leader of the global Consumer & Shopper Insights group, John Forsyth helps clients develop the capabilities needed to generate a complete view of consumers and shoppers, and translate those insights into specific business ideas for profitable growth. John works across multiple industries on approaches that improve marketing strategy and effectiveness.

John’s particular emphasis is on the pharmaceutical, retail, and consumer products industries. He works closely with clients to determine the skills they need to achieve business objectives and to develop programs to build those capabilities.

A frequent author of articles on consumers, he has spoken at industry gatherings including the Advertising Research Foundation, MSI, CASRO, and ESOMAR conferences. He is also a member of the Marketing Science Institute (MSI) board of trustees.

Video

Capturing the $30 trillion emerging market opportunity, McKinsey Consumer & Shopper Insights, July 2013

Published work

Retail Marketing and Branding: A definitive guide to maximizing ROI, Wiley, 2013

How to turn consumer insights into profitable action,“ Forbes, November 2011

Education
  • Sloan School of Management MS
  • Brown University AB in mathematical economics

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