A co-leader of the global Consumer & Shopper Insights group, John Forsyth helps clients develop the capabilities needed to generate a complete view of consumers and shoppers, and translate those insights into specific business ideas for profitable growth. John works across multiple industries on approaches that improve marketing strategy and effectiveness.
John’s particular emphasis is on the pharmaceutical, retail, and consumer products industries. He works closely with clients to determine the skills they need to achieve business objectives and to develop programs to build those capabilities.
A frequent author of articles on consumers, he has spoken at industry gatherings including the Advertising Research Foundation, MSI, CASRO, and ESOMAR conferences. He is also a member of the Marketing Science Institute (MSI) board of trustees.
“How to turn consumer insights into profitable action,” Chief Marketing & Sales Officer Forum, November 2011
“Winning the research revolution,” Consumer & Shopper Insights, December 2010
“Serving aging baby boomers,” McKinsey Quarterly, November 2007
“Capitalizing on customer insights,” McKinsey Quarterly, August 2006
Sloan School of Management
AB in mathematical economics