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Marketing Return on Investment, Branding, Brand Strategies, Marketing Spending Effectiveness, Segmentation
About Jesko

Jesko Perrey, leader of the global Brand & Marketing Spend Effectiveness group, helps clients make brands successful in today’s complex branding environment. He works in brand communications and architecture; segmentation and customer-relationship management; brand building and brand portfolio optimization; and marketing ROI programs.

Jesko is the author of many articles and essays in leading journals and compendiums on subjects such as branding, marketing ROI, and segmentation. He is the co-author of the book Power Brands: Measuring, Building, and Managing Brand Success, which helps clients keep up with the latest advances in brand management, including: a systematic study quantifying the bottom-line impact of creative advertising; a segmentation-based strategic platform to support brand management decisions; a set of concrete operational measures to implement brand strategy; and insights that help improve reach, cost, and quality in places of critical interaction with customers.

Video

Retail marketing and branding” (video series), YouTube, April 2013

Published work

Big Data, Analytics and the Future of Marketing and Sales (eBook), Forbes, July 2013

Five roles you need on your big data team,” Harvard Business Review, July 2013

Three tips for using big data successfully,” The Economist, July 2013

Marketing’s budget process is broken,” The Economist, June 2013

Under the retail microscope: Seeing your customers for the first time,” Chief Marketing & Sales Officer Forum, May 2013

Retail Marketing and Branding: A definitive guide to maximizing ROI, Wiley, 2013

Power Brands: Measuring, Building and Managing Brand Success, Wiley, 2008

Education
  • University of Münster DBA
  • University of Biefeld MBA

Düsseldorf Office

Kennedydamm 24
40027 Düsseldorf
Germany

Voice: 49 (211) 136 40
Fax: 49 (211) 136 4700

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