About Jean-Baptiste
As the global leader of the Organization & Capabilities group in McKinsey's Marketing & Sales Practice, Jean-Baptiste specializes in helping clients solve demanding marketing challenges through innovative brand and content strategies, as well as transforming the marketing organization. He has worked with major players in a diverse array of industries, from luxury goods to high tech and automotive.
In addition to a passion for trends, brands, and innovation, Jean-Baptiste’s background as a professional photographer brings to his client relationships a deep knowledge of visual imagery. He serves on the administrative council of the Friends of the Maeght Foundation, a private museum of modern art located near Nice. Before joining McKinsey he was also a member of the Blue Ocean Strategy network founded by INSEAD professors Renée Mauborgne and Chan Kim.
Published work
“Engaging boards on the future of marketing,” McKinsey Quarterly, February 2013
“Retail Marketing and Branding,” Wiley, 2013
“Manager par la Marque,” D'Organisation (Éditions), February 2005
Education
-
Institue d'Etudes de Politiques de Paris
MSc in finance and strategy