About Homayoun
Homayoun co-leads McKinsey’s Sales & Channel service line and the firm's work in sales growth. He has a broad range of experience working with clients in Europe, the United States, and Asia to power growth through excellence in sales and channels.
In his recent client work, Homayoun crafted a channel growth strategy for a high-tech player, addressing channel partners’ territory, indirect coverage, rules of engagement, and partner enablement; developed strategies for a consumer electronics player to grow sales through retailers in France and the UK; and put in place an “overlay” sales organization to help a telecom operator grow in new services segments.
Homayoun was a member of the MIT Corporation (the board of trustees of the Massachusetts Institute of Technology) from 2001 to 2006. He has worked in McKinsey's Boston, Silicon Valley, Seoul, and Paris offices. He was born in Iran and raised in Paris.
He is also a leader in knowledge and insight development. Homayoun co-authored Sales Growth: Five Proven Strategies from the World's Sales Leaders. This book distills the insights from hundreds of McKinsey engagements and interviews with 120 successful global sales leaders into a set of stories and practical ideas that drive growth.
Published work
“Selling into micromarkets,” Harvard Business Review, August 2012
“Use big data to find new micromarkets,” Human Capital Exchange, August 2012
“Finding the mountaintops in your markets,” CustomerThink.com, July 2012
“Use data to unlock growth ahead of your rivals,” ChiefExecutive.net, June 2012
“Sales motivation: It’s not just about pay,” Monster, 2012
Sales Growth: Five Proven Strategies from the World's Sales Leaders, Chief Marketing & Sales Officer Forum, September 2011
“Using your salesforce to jump-start growth,” McKinsey Quarterly, April 2011
Education
| Sloan School of Management |
MBA, Seley Scholarship recipient |
| École Centrale de Paris |
MS in computer science |