About Georges
Georges Desvaux, the leader of the Consumer & Shopper Insights group, has more than 20 years of experience across Europe and China.
During his time in China, Georges helped several of the largest state-owned enterprises adopt the modern business reforms to become more market oriented. In France since 2006, he has advised clients in a range of businesses including insurance, banking, consumer electronics, and logistics.
He has published articles on consumer and macroeconomic trends as well as on the reforms necessary for China’s transition to a market-oriented economy.
Published work
“Older, smarter, more value conscious: The French consumer transformation,” McKinsey Quarterly, June 2010 (French version)
“Meeting the 2030 French consumer,” (PDF–4.5 MB), Consumer & Shopper Insights, May 2010
“Nouveaux comportements de consommation,” (PDF–350 KB), newsletter, July 2009
“Beating the recession: Buying into new European consumer strategies,” McKinsey Global Institute, April 2009
“Grande consommation,” (PDF–1.3 MB), newsletter, March 2009
“A business case for women,” McKinsey Quarterly, September 2008
“Shaping China's home-improvement market: An interview with B&Q's CEO for Asia,” McKinsey Quarterly, June 2006
“Spurring performance in China's state-owned enterprises,” McKinsey Quarterly, December 2004
“Shanghai shopping,” McKinsey Quarterly, May 2002
Education
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Massachusetts Institute of Technology
MS in mechanical engineering
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École Centrale de Paris
BA in engineering