All People

About Georges

Georges Desvaux, the leader of the Consumer & Shopper Insights group, has more than 20 years of experience across Europe and China.

During his time in China, Georges helped several of the largest state-owned enterprises adopt the modern business reforms to become more market oriented. In France since 2006, he has advised clients in a range of businesses including insurance, banking, consumer electronics, and logistics.

He has published articles on consumer and macroeconomic trends as well as on the reforms necessary for China’s transition to a market-oriented economy. 

Published Works

"Older, smarter, more value conscious: The French consumer transformation," McKinsey Quarterly, June 2010 (French version)

"Meeting the 2030 French consumer," (PDF–4.5 MB), Consumer & Shopper Insights, May 2010

"Nouveaux comportements de consommation," (PDF–350 KB), newsletter, July 2009

"Beating the recession: Buying into new European consumer strategies," McKinsey Global Institute, April 2009

"Grande consommation," (PDF–1.3 MB), newsletter, March 2009

"A business case for women," McKinsey Quarterly, September 2008

"Shaping China's home-improvement market: An interview with B&Q's CEO for Asia," McKinsey Quarterly, June 2006

"Spurring performance in China's state-owned enterprises," McKinsey Quarterly, December 2004

"Shanghai shopping," McKinsey Quarterly, May 2002

Education

Massachusetts Institute of Technology MS in mechanical engineering
École Centrale de Paris BA in engineering

Tokyo Office

32F Ark Hills Sengokuyama Mori Tower 9-10, Roppongi 1-chome, Minato-ku Tokyo, Japan 106-0032
Voice: 81 (3) 5562 2100
Fax: 81 (3) 5562 2200

More profiles