Fabian leads the European Branding and Marketing ROI service lines, with a particular focus in banking, asset management, and insurance. His experience includes work on "customer-centric" transformations, CRM (Customer Relationship Management), consumer insights, and sales force improvement. He has led engagements in Africa, Asia, Europe and North America as part of his broad international background.
Fabian has worked closely with clients on a variety of challenges, including helping a German retail bank transform its interactions with customers across multiple touch points to create a seamless customer experience, increasing the marketing spend effectiveness of a European bank, and building a new brand for a European asset manager.
Customer centricity: A new era in banking on the rise, European Financial Managers Association, December 2011
|University of Münster
||PhD in brand management
|University of California, Berkeley
|University of Mannheim
||BA in business administration