For more than 20 years, David has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required to become “digitally adroit” leaders in their markets and industries. As co-leader of the Digital Marketing Strategy group David has helped CMOs and other executives across industries understand the implications of the evolving digital environment and implement the deep changes needed to enable digital strategies.
His recent experience includes: transforming marketing strategy and operations to exploit new digital capabilities for multiple clients; developing new digitally based lines of business in financial services; realigning go-to-market channel approach for B2B service providers; and designing the organization for a balanced local/global digital marketing process in consumer products.
David was previously at Digitas, where he helped clients craft their digital marketing strategies and worked alongside the agency’s creative and technology teams on implementation. He also oversaw all of the agency’s media and CRM analytics services, helping them add cross-channel and advanced targeting capabilities. Before that, as a partner with The Boston Consulting Group, he pioneered early work at the intersection of marketing and database technology, developing their “Segment of One Marketing” strategy service line, and then led development of the E-Commerce practice.
A frequent contributor to leading publications, and a Top 5 LinkedIn Influencer, David has also spoken or participated in panels at many top CMO and industry gatherings. He is also on the advisory board of the Yellowbrick Foundation.
“The coming era of ‘on-demand’ marketing,” McKinsey Quarterly, April 2013
“Demystifying social media,” McKinsey Quarterly, April 2012
“Social media in the C-Suite,” Chief Marketing & Sales Officer Forum, February 2012
“Who's your brand's editor-in-chief?,” Harvard Business Review, November 2011
“The new rules of consumer engagement,” May 2011
“Branding in the digital age: You're spending your money in all the wrong places,” Harvard Business Review, December 2010
“Beyond paid media: Marketing’s new vocabulary,” McKinsey Quarterly, November 2010
“Publish or perish,” Forbes Magazine, August 4, 2010
“Four ways to get more value from digital marketing,” McKinsey Quarterly, March 2010
“Upgrading Talent,” McKinsey Quarterly, December 2008
“A talent shortage for European banks,” McKinsey Quarterly, July 2008
“Why multinationals struggle to manage talent,” McKinsey Quarterly, May 2008
Healthcare and the customer decision journey, Blue Nation Summit, December 2011
Winning the customer decision journey, Think Branding Conference at Google, November 2011
||EVP; Leader, Strategy and Analytics Practice, Chief Marketing Officer
|Boston Consulting Group
|Harvard Business School
||BA in economics