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About David

For more than 20 years, David has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required to become “digitally adroit” leaders in their markets and industries.  As co-leader of the Digital Marketing Strategy group David has helped CMOs and other executives across industries understand the implications of the evolving digital environment and implement the deep changes needed to enable digital strategies.

His recent experience includes: transforming marketing strategy and operations to exploit new digital capabilities for multiple clients; developing new digitally based lines of business in financial services;  realigning go-to-market channel approach for B2B service providers; and designing the organization for a balanced local/global digital marketing process in consumer products.

David was previously at Digitas, where he helped clients craft their digital marketing strategies and worked alongside the agency’s creative and technology teams on implementation.  He also oversaw all of the agency’s media and CRM analytics services, helping them add cross-channel and advanced targeting capabilities. Before that, as a partner with The Boston Consulting Group, he pioneered early work at the intersection of marketing and database technology, developing their “Segment of One Marketing” strategy service line, and then led development of the E-Commerce practice.

A frequent contributor to leading publications, David has also spoken or participated in panels at many top CMO and industry gatherings. He is also on the advisory board of the Yellowbrick Foundation.

Published work

Demystifying social media,” McKinsey Quarterly, April 2012

Social media in the C-Suite,” Chief Marketing & Sales Officer Forum, February 2012

Who's your brand's editor-in-chief?,” Harvard Business Review, November 2011

The new rules of consumer engagement,” May 2011

Branding in the digital age: You're spending your money in all the wrong places,” Harvard Business Review, December 2010

Beyond paid media: Marketing’s new vocabulary,” McKinsey Quarterly, November 2010

Publish or perish,” Forbes Magazine, August 4, 2010

Four ways to get more value from digital marketing,” McKinsey Quarterly, March 2010

Upgrading Talent,” McKinsey Quarterly, December 2008

A talent shortage for European banks,” McKinsey Quarterly, July 2008

Why multinationals struggle to manage talent,” McKinsey Quarterly, May 2008

Speaking engagements

Healthcare and the customer decision journey, Blue Nation Summit, December 2011

Winning the customer decision journey, Think Branding Conference at Google, November 2011

Experience

Digitas EVP; Leader, Strategy and Analytics Practice, Chief Marketing Officer 1999–2008
Boston Consulting Group Partner 1986–1999

Education

Harvard Business School MBA
Harvard BA in economics

Interests & Activities

A music fanatic, David plays saxophone and frequents the Boston live-music scene, now bringing his teenage children along to the shows.

Boston Office

75 Park Plaza
3rd Floor
Boston, MA 02116-3934
United States
Voice: 1 (617) 753 2001
Fax: 1 (617) 753 2099

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