About David
David currently leads our functional practices and advanced analytics efforts on a global basis. He previously led our Marketing & Sales Practice globally, and was also the managing director of the Dallas Office and a leader of our Retail and Consumer Packaged Goods Practices.
Since joining McKinsey in 1982, David has served clients across a variety of consumer, technology, and transportation businesses in Asia, Europe, Latin America, and the US. His experience includes helping clients develop:
- comprehensive marketing and business strategies
- big data and analytics strategies and organizations
- branding and sub-branding strategies
- sales skill-building programs
- new organization approaches (i.e., structure, systems evaluation) for sales and marketing functions
- sophisticated customer relationship management approaches and programs.
Published Work
“Big Data: What’s your plan?” McKinsey Quarterly, April 2013
“Making advanced analytics work for you,” Harvard Business Review, October 2012
“Measuring marketing's worth,” McKinsey Quarterly, May 2012
“Decision journeys, ROI and big data: What keeps CMOs up at night,” Chief Marketing & Sales Officer Forum, January 2012
“Winning the consumer decision journey,” Chief Marketing & Sales Officer Forum, November 2011
“Capturing the world's emerging middle class,” McKinsey Quarterly, July 2010
“The consumer decision journey,” McKinsey Quarterly, February 2009
“The downturn's new rules for marketers,” McKinsey Quarterly, December 2008
“The evolving role of the CMO,” McKinsey Quarterly, August 2007
“Bringing customers into the boardroom,” Harvard Business Review, November 2004
Education
| Harvard University |
MBA, Baker Scholar |
| Queen's University |
BComm in marketing and economics |