About David
David currently leads McKinsey’s functional practices on a global basis. He previously led McKinsey’s Sales & Marketing Practice globally, and was also the managing director of the Dallas Office and a leader of McKinsey’s Retail and Consumer Packaged Goods Practices.
Since joining McKinsey in 1982, David has served clients across a variety of consumer and industry-related businesses in Asia, Europe, Latin America, and the US. His experience includes helping clients launch e-commerce businesses (both in North America and Asia); leading brand and sub-brand strategies; developing and implementing sales skill-building programs in global companies; creating new organization approaches (i.e., structure, systems evaluation) for sales and marketing organizations; and developing and implementing strategies that put in place sophisticated customer relationship management approaches and programs.
Video
“Understanding social media: The consumer decision journey,” Sumit Dutta, May 2013
“Big data: Three things to make it work,” YouTube, January 2013
“Putting big data and advanced analytics to work,” McKinsey, September 2012
Published work
Big Data, Analytics and the Future of Marketing and Sales (eBook), Forbes, July 2013
“Big data & analytics: Companies need a proper plan,” L’Atelier, May 2013
“Three keys to building a data-driven strategy,” McKinsey, March 2013
“The case for crafting a big data plan,” Harvard Business Review, March 2013
“Big data: What's your plan?” McKinsey Quarterly, March 2013
“Making advanced analytics work for you,” Harvard Business Review, October 2012
“Decision journeys, ROI and big data: What keeps CMOs up at night,” CMO.com, January 2012
Education
- Harvard University MBA, Baker Scholar
- Queen's University BComm in marketing and economics