David currently leads McKinsey’s functional practices on a global basis. He previously led McKinsey’s Sales & Marketing Practice globally, and was also the managing director of the Dallas Office and a leader of McKinsey’s Retail and Consumer Packaged Goods Practices.
Since joining McKinsey in 1982, David has served clients across a variety of consumer and industry-related businesses in Asia, Europe, Latin America, and the US. His experience includes helping clients launch e-commerce businesses (both in North America and Asia); leading brand and sub-brand strategies; developing and implementing sales skill-building programs in global companies; creating new organization approaches (i.e., structure, systems evaluation) for sales and marketing organizations; and developing and implementing strategies that put in place sophisticated customer relationship management approaches and programs.
“Putting big data and advanced analytics to work,” September 2012
“Three keys to building a data-driven strategy,” March 2013
“Big data: What's your plan?” McKinsey Quarterly, March 2013
"Decision journeys, ROI and big data: What keeps CMOs up at night," Chief Marketing & Sales Officer Forum, January 2012
"Winning the consumer decision journey," Chief Marketing & Sales Officer Forum, November 2011
"Capturing the world's emerging middle class," McKinsey Quarterly, July 2010
"The consumer decision journey," McKinsey Quarterly, February 2009
"The downturn's new rules for marketers," McKinsey Quarterly, December 2008
"The evolving role of the CMO," McKinsey Quarterly, August 2007
||MBA, Baker Scholar
||BComm in marketing and economics