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About David

David currently leads McKinsey’s functional practices on a global basis. He previously led McKinsey’s Sales & Marketing Practice globally, and was also the managing director of the Dallas Office and a leader of McKinsey’s Retail and Consumer Packaged Goods Practices.

Since joining McKinsey in 1982, David has served clients across a variety of consumer and industry-related businesses in Asia, Europe, Latin America, and the US. His experience includes helping clients launch e-commerce businesses (both in North America and Asia); leading brand and sub-brand strategies; developing and implementing sales skill-building programs in global companies; creating new organization approaches (i.e., structure, systems evaluation) for sales and marketing organizations; and developing and implementing strategies that put in place sophisticated customer relationship management approaches and programs.

Video

Understanding social media: The consumer decision journey,” Sumit Dutta, May 2013

Big data: Three things to make it work,” YouTube, January 2013

Putting big data and advanced analytics to work,” McKinsey, September 2012

Published work

Big Data, Analytics and the Future of Marketing and Sales (eBook), Forbes, July 2013

Big data & analytics: Companies need a proper plan,” L’Atelier, May 2013

Three keys to building a data-driven strategy,” McKinsey, March 2013

The case for crafting a big data plan,” Harvard Business Review, March 2013

Big data: What's your plan?” McKinsey Quarterly, March 2013

Making advanced analytics work for you,” Harvard Business Review, October 2012

Decision journeys, ROI and big data: What keeps CMOs up at night,” CMO.com, January 2012

Education
  • Harvard University MBA, Baker Scholar
  • Queen's University BComm in marketing and economics

Dallas Office

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