Andrew Pickersgill, leader of the North American Customer Lifecycle Management group, has deep experience working with clients to think strategically about marketing and customers to improve their competitive position. At McKinsey since 1998, he serves clients in customer-facing industries on a range of sales, marketing, strategy, and performance improvement topics, with depth in the telecom and cable industries.
Andrew’s recent client experience includes: helping a cable operator with thousands of phone sales reps in multiple call centers increase revenues-per-call through offers tailored to segments; working with a telecommunications company to lower churn and boost customer lifetime value through newly differentiated offers in its customer retention program; helping a cable operator design a sales and channel strategy optimizing channel mix, roles, and economics; and helping a communications company define the pricing, offers, and distribution mix for a successful entry into the wireless market.
“Under the retail microscope: Seeing your customers for the first time,” Chief Marketing & Sales Officer Forum, May 2013
Retail Marketing and Branding: A definitive guide to maximizing ROI, Wiley, 2013
- Harvard Business School MBA 1998
- Queen's University BA with honors in economics 1992