Alejandro leads our work with consumer clients in North America, focusing on strategy, marketing, customer management, and operational effectiveness. He is also one of our foremost experts on sales capability building in consumer industries.
Alejandro’s tenure with McKinsey spans two decades and he has served multinational as well as local companies throughout the Americas, Europe, and Asia. Alejandro helps his clients venture into new countries, channels and categories through portfolio development, M&A, and post-merger integration. Defining engagements of his career include pricing strategies in food and beverage categories, brand and product portfolio strategies in multiple consumer-facing industries, and performance improvement programs for packaged goods manufacturers covering manufacturing, logistics procurement, and distribution optimization. In addition to his work on marketing and operations, Alejandro specializes in sales and distribution, helping leading global packaged goods clients develop route-to-market strategies, design key account organizations, and streamline their global sales forces.
Drawing on his international experience and his academic background in finance, Alejandro also advises his clients on global growth strategies and supports the preparation and implementation of large-scale mergers and acquisitions, alliances, and joint ventures.
“Winning the $30 trillion decathlon,” McKinsey, August 2012
“The making of an emerging-market champion,” Interview with Daniel Servitje, CEO of Mexico’s Grupo Bimbo, McKinsey Quarterly, August 2011
“Selling to 'mom-and-pop' stores in emerging markets,” McKinsey Quarterly, March 2007 (Special Edition)
University of Chicago
BS in hotel management/finance