Marketing & Sales

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Matt Ariker

Matt Ariker

Chief operating officer, Consumer Marketing Analytics Center

Works with clients to use advanced analytics and turn Big Data into practical insights

Walter Baker

Walter Baker

Principal

Enables clients to capture substantial and sustainable bottom-line improvement through better pricing and commercial productivity

Francesco Banfi

Francesco Banfi

Principal

Works closely with clients on how best to adapt to the challenges of digital transformation across all aspects of marketing, sales, and customer operations

Thomas Baumgartner

Thomas Baumgartner

Director

Helps clients grow by identifying profitable customers and innovating go-to-market strategies

gadi benmark

Gadi BenMark

President and General manager, McKinsey Social

Helps companies leverage social media to strengthen customer relationships, improve performance, and build their brands

Rishi Bhandari

Rishi Bhandari

Senior expert

Works with clients to improve returns on marketing investments, including digital and social media, through advanced analytics and econometrics

Adam Bird

Adam Bird

Director

Deep experience and expertise advising clients on critical issues facing digital marketing, and media and entertainment

Tanguy Catlin

Tanguy Catlin

Principal

Helps clients understand their Digital Quotient and implement digital programs to improve financial performance

Manish Chopra

Manish Chopra

Principal

Specializes in helping healthcare clients on strategy, pricing, mergers and acquisitions, operational improvement, and organizational design and effectiveness

John Copeland

Becca Coggins

Director

Advises retailers across channels on strategy and merchandising and brings deep expertise on format innovation, assortment optimization, and vendor management

John Copeland

Jenny Cordina

Principal

Improves healthcare clients’ service to important customer segments by deepening their understanding of customer attitudes and behavior

John Copeland

Jean-Baptiste Coumau

Principal

Brings a passion for creative excellence and innovation to clients in luxury goods, technology, communications, and entertainment

David Court

David Court

Director

Serves clients across a variety of consumer and industry-related businesses on leading issues in marketing and sales and advanced analytics

Vikash Daga

Vikash Daga

Director

Leads McKinsey's Marketing & Sales Practice in India. Brings deep expertise in marketing & sales transformations, digital and growth acceleration in IT services, business process outsourcing, and consumer goods.

Peter Dahlstrom

Peter Dahlström

Director

Serves leading global institutions, predominantly in the telecommunications, high-tech, media, and fast-moving consumer goods industries

Georges Desvaux

Georges Desvaux

Director

Brings deep marketing and strategy expertise to help organizations and executives understand and respond to consumer opportunities.

Alejandro Diaz

Alejandro Díaz

Director

Helps international consumer goods companies capture growth opportunities through excellence in strategy, marketing, manufacturing, and distribution.

Ewan Duncan

Ewan Duncan

Director

Works primarily with technology and telecoms clients on revenue growth through a broad range of marketing and sales topics

Dave Edelman

David Edelman

Principal

Helps leaders understand the implications of the evolving digital Consumer Decision Journey (CDJ), and manage strategy and organization transformations

Brian Elliott

Brian Elliott

Principal

Helps consumer goods clients find new ways to create value from big data

harald fanderl

Harald Fanderl

Principal

Works with clients on commercial and customer experience transformations that drive above-market growth

david frank

David Frank

Principal

Serves B2C and B2B companies on strategic, operational, and commercial issues; focuses on optimizing the customer experience by improving service operations—boosting both profitability and customer satisfaction

Thomas French

Tom French

Director

Serves a range of consumer and industrial clients, with particular emphasis on marketing strategy and organizational design

Nicolò Galante

Director

Develops multichannel strategies and commercial transformations to help clients drive performance

Jonathan Gordon

Principal

Focuses on helping clients get the most from their marketing, with an emphasis on using analytics to maximize returns across all channels

Brian Gregg

Brian Gregg

Principal

Enables clients to drive above-market growth based on deep consumer insights, commercial excellence, and an agile operating model

Brett Grehan

Brett Grehan

Director

Combining broad cross-sector experience with deep expertise in marketing and strategy to help clients transform global marketing and sales organizations

Stacey Haas

Stacey Haas

Principal

Works with clients on marketing strategy and organizational transformations in a variety of industries from personal care products to large equipment manufacturing

Maryanne Hancock

Maryanne Q. Hancock

Director

Helps B2B clients create and organize multichannel marketing delivery programs that deliver growth

Homayoun Hatami

Homayoun Hatami

Director

Leads McKinsey’s marketing and sales practice, helping companies drive above-market growth through marketing and commercial innovations

Eric Hazan

Eric Hazan

Director

Helps clients transform their marketing organizations and make significant improvements to their return on investment in marketing

Jason Heller

Jason Heller

Global Lead, Digital Marketing Operations

Helps companies rise to the challenges of digital-age marketing through a structured approach to assessing, developing, and refining their capabilities, from processes and strategies to technology and agency portfolios.

Fabian Hieronimus

Fabian Hieronimus

Principal

Helps global, consumer-facing companies find above-market growth, create customer excitement, and optimize Marketing ROI

fernanda hoefel

Fernanda Hoefel

Principal

Helps clients in Latin America on marketing operations with particular expertise in consumer and shopping insights as well as digital marketing & sales

Betsy Holden

Betsy Holden

Senior Advisor

Works extensively in corporate brand building and management, acquisitions, global expansion, turnarounds, restructuring with particular depth in consumer goods

Jeff Jacobs

Jeff Jacobs

Principal

Drives business growth through excellence in brand strategy and insights, customer experience and marketing efficiency

Roland John

Roland John

Director

Brings deep understanding of customer economics to effective go-to-market strategies

Jay Jubas

Jay Jubas

Director

Collaborates with incumbent providers and alliances on winning strategies, and pricing and operations improvements

Alex Kazaks

Alex Kazaks

Principal

Helps domestic and global companies better serve their customers by transforming digital capabilities and developing skills for innovation to create breakthrough businesses.

Catharine Kelly

Catharine Kelly

Principal

Applies broad business technology and customer experience to build clients' operations and sales and marketing capabilities

Dieter Kiewell

Dieter Kiewell

Director

Translates pricing innovations into profit gains in a broad array of sectors and businesses

Jan Christoph Kostring

Jan-Christoph Köstring

Principal

Helps automotive clients to boost and transform their sales and marketing activities to achieve profitable, above-market growth

Richard Lee

Richard Lee

Director

Helps established and emerging companies develop and execute growth strategies

Soenke Lehmitz

Soenke Lehmitz

Director

Uses his expertise in B2B marketing and sales to support clients across the chemicals industry

Nicolas Maechler

Nicolas Maechler

Principal

Leads our Marketing & Sales Practice in France and our Customer Experience initiative

Maher Masri

Maher Masri

Principal

Helps consumer companies accelerate growth with marketing strategy, digital, customer lifecycle management (CRM), and advanced analytics topics

Tim McGuire

Tim McGuire

Director

Leverages "Big Data" and advanced analytic techniques to enable better business decision making

Paul McInerney

Paul McInerney

Director

Brings deep customer insight and sales experience to serve companies in consumer businesses such as retail, media, and consumer goods.

Suraj Moraje

Suraj Moraje

Director

Helps private and public-sector institutions and individuals to substantially improve their performance, from strategy to operations. Works with emerging markets to leverage technology for economic development.

Jesko Perrey

Jesko Perrey

Director

Brings deep marketing expertise to help clients make brands successful and drive strong marketing return on investment

Andrew Pickersgill

Andrew Pickersgill

Director

Serves clients on a range of sales, marketing, strategy, and performance improvement topics, with depth in the telecom and cable industries

Steve Reis

Steve Reis

Principal

Helps clients grow above the market through advanced analytics, building capabilities, and transforming organizations

Charlotte Relyea

Charlotte Relyea

Principal

Works closely with clients to build organizational capabilities to t sustain long-term growth.

Hugo Sarrazin

Hugo Sarrazin

Director

Advises a range of technology providers and organizations as the leader of the West Coast Business Technology Practice, and McKinsey Digital Labs

Jürgen Schröder

Director

Helps clients improve performance by building capabilities in customer lifecycle management

Liz Hilton Segel

Liz Hilton Segel

Director

Drives revenue growth and profits for B2C businesses in media, telecommunications, financial services, travel and leisure. Partners with major marketers on growth, strategy, and marketing-spend effectiveness

Dan Singer

Dan Singer

Director

Helps leading sports and gaming companies grow, improve their performance, and stay ahead of the industry’s constant digital evolution

Marc Singer

Marc Singer

Director

Helps clients grow amid the converging forces of commerce, technology, and consumer choice

Kate Smaje

Kate Smaje

Director

Serves consumer-facing companies on the strategy, marketing, operational, and organizational initiatives that will enable the digital transformation of their businesses

Dennis Spillecke

Dennis Spillecke

Director

With a focus on marketing, helps clients build successful brands and drive marketing return on investment

Kara Sprague

Kara Sprague

Principal

Brings substantial industry and technical expertise to help technology and service providers grow and innovate

Tom Stephenson

Tom Stephenson

Director

Works closely with major technology clients to develop and improve marketing strategies and sales productivity

Yael Taqqu

Yael Taqqu

Director

Leader in digital media and marketing, as well as product strategy, conceptualization, and commercialization

Kelly Ungerman

Kelly Ungerman

Principal

Transforms sales and marketing organizations for retail and consumer packaged goods clients, finding the potential for long-term growth

Michael Viertler

Michael Viertler

Director

Helps clients achieve above-market growth by managing sales and developing go-to-market strategies

wesley walden

Wesley Walden

Director

Leads RTS in Asia and advises clients on radical performance transformation, distressed turnaround and corporate restructuring across a range of industry sectors, including industrial, resources, and consumer

Lareina Yee

Lareina Yee

Principal

Works with clients on sales strategies, building capabilities with a specialty in sales and high tech transformations

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