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Works with clients to use advanced analytics and turn Big Data into practical insights
With a focus on digital and multichannel, helps retailers and consumer-service companies improve sales through better customer-centric multichannel management
Works closely with clients on how best to adapt to the challenges of digital transformation across all aspects of marketing, sales, and customer operations
Helps clients grow by identifying profitable customers and innovating go-to-market strategies
Helps companies leverage social media to strengthen customer relationships, improve performance and build their brands
Works with clients to improve returns on marketing investments, including digital and social media, through advanced analytics and econometrics
Deep experience and expertise advising clients on critical issues facing digital marketing, and media and entertainment
Brings expertise in consumer marketing and corporate organization to help his consumer packaged goods clients grow
Improves healthcare clients’ service to important customer segments by deepening their understanding of customer attitudes and behavior
Brings a passion for creative excellence and innovation to clients in luxury goods, technology, communications, and entertainment
Serves clients across a variety of consumer and industry-related businesses on leading issues in marketing and sales and advanced analytics
Serves leading global institutions, predominantly in the telecommunications, high-tech, media, and fast-moving consumer goods industries
Deep expertise in consumer sentiment and behavior, with extensive experience in both China and Europe
Helps international consumer goods companies capture growth opportunities through excellence in strategy, marketing, manufacturing, and distribution.
Works primarily with technology and telecoms clients on revenue growth through a broad range of marketing and sales topics
Helps leaders understand the implications of the evolving digital Consumer Decision Journey (CDJ), and manage strategy and organization transformations
Works with clients on commercial and customer experience transformations that drive above-market growth
Brings deep insights about consumer behavior into strategy, growth, and marketing effectiveness
Serves a range of consumer and industrial clients, with particular emphasis on marketing strategy and organizational design
Develops multichannel strategies and commercial transformations to help clients drive performance
Focuses on helping clients get the most from their marketing, with an emphasis on using analytics to maximize returns across all channels
Enables clients to drive above-market growth based on deep consumer insights, commercial excellence, and an agile operating model
Combining broad cross-sector experience with deep expertise in marketing and strategy to help clients transform global marketing and sales organizations
Works with clients on marketing strategy and organizational transformations in a variety of industries from personal care products to large equipment manufacturing
Helps B2B clients create and organize multichannel marketing delivery programs that deliver growth
Helps companies drive sales growth through marketing and sales innovations, particularly in sales and channels
Helps clients transform their marketing organizations and make significant improvements to their return on investment in marketing
Helps global, consumer-facing companies find above-market growth, create customer excitement, and optimize Marketing ROI
Helps clients in Latin America on marketing operations with particular expertise in consumer and shopping insights as well as digital marketing & sales
Works extensively in corporate brand building and management, acquisitions, global expansion, turnarounds, restructuring with particular depth in consumer goods
Brings deep understanding of customer economics to effective go-to-market strategies
Collaborates with incumbent providers and alliances on winning strategies, and pricing and operations improvements
Applies broad business technology and customer experience to build clients' operations and sales and marketing capabilities
Translates pricing innovations into profit gains in a broad array of sectors and businesses
Nicolas Maechler leads our Marketing and Sales Practice in France and is also heading our Customer Experience initiative
Brings deep expertise in the application of Big Data and advanced analytics to his work counseling major retailers on their strategic, marketing, digital, and operational challenges
Leverages "Big Data" and advanced analytic techniques to enable better business decision making
Offers incumbent and emerging telecom firms deep expertise in pricing and customer segmentation analytics
Helps clients make brands successful and drive high marketing return on investment
Serves clients on a range of sales, marketing, strategy, and performance improvement topics, with depth in the telecom and cable industries
Works closely with clients to build organizational capabilities to t sustain long-term growth.
Advises a range of technology providers and organizations as the leader of the West Coast Business Technology Practice, and McKinsey Digital Labs
Helps clients improve performance by building capabilities in customer lifecycle management
Works with clients on consumer marketing, strategy, and performance improvement in subscription media businesses
Helps leading media and entertainment companies grow, improve their performance, and stay ahead of the industry’s constant digital evolution
Helps clients grow amid the converging forces of commerce, technology, and consumer choice
With a focus on marketing, helps clients build successful brands and drive marketing return on investment
Brings substantial industry and technical expertise to help technology and service providers grow and innovate
Works closely with major technology clients to develop and improve marketing strategies and sales productivity
Applies deep expertise in customer facing operations to support service industry transformations and social sector organizations
Leader in digital media and marketing, as well as product strategy, conceptualization and commercialization
Transforms sales and marketing organizations for retail and consumer packaged goods clients, finding the potential for long-term growth
Helps clients achieve above-market growth by managing sales and developing go-to-market strategies
Works with clients on sales strategies, building capabilities with a specialty in sales and high tech transformations
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