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Marketing & Sales

Matt Ariker

Matt Ariker

Chief operating officer, Consumer Marketing Analytics Center

Works with clients to use advanced analytics and turn Big Data into practical insights

Nora Aufreiter

Nora Aufreiter

Director

With a focus on digital and multichannel, helps retailers and consumer-service companies improve sales through better customer-centric multichannel management

Thomas Baumgartner
Highlighted Expertise

Thomas Baumgartner

Director

Helps clients grow by identifying profitable customers and innovating go-to-market strategies

gadi benmark
Highlighted Expertise

Gadi BenMark

President and General Manager, McKinsey Social

Helps companies leverage social media to strengthen customer relationships, improve performance and build their brands

Rishi Bhandari
Highlighted Expertise

Rishi Bhandari

Senior expert

Works with clients to improve returns on marketing investments, including digital and social media, through advanced analytics and econometrics

Adam Bird
Highlighted Expertise

Adam Bird

Director

Deep experience and expertise advising clients on critical issues facing digital marketing, and media and entertainment

Jim Brennen

Jim Brennan

Principal

Brings expertise in consumer marketing and corporate organization to help his consumer packaged goods clients grow

Beth Cobert
Highlighted Expertise

Beth Cobert

Director

Serves consumer-facing industries as well as a variety of community and not-for-profit organizations

John Copeland

Jenny Cordina

Principal

Improves healthcare clients’ service to important customer segments by deepening their understanding of customer attitudes and behavior

John Copeland

Jean-Baptiste Coumau

Principal

Brings a passion for creative excellence and innovation to clients in luxury goods, technology, communications, and entertainment

David Court

David Court

Director

Serves clients across a variety of consumer and industry-related businesses on leading issues in marketing and sales

Peter Dahlstrom

Peter Dahlström

Director

Serves leading global institutions, predominantly in the telecommunications, high-tech, media, and fast-moving consumer goods industries

Georges Desvaux

Georges Desvaux

Director

Deep expertise in consumer sentiment and behavior, with extensive experience in both China and Europe

Alejandro Diaz

Alejandro Díaz

Director

Helps international consumer goods companies capture growth opportunities through excellence in strategy, marketing, manufacturing, and distribution.

Ewan Duncan

Ewan Duncan

Principal

Works primarily with technology and telecoms clients on revenue growth through a broad range of marketing and sales topics

Dave Edelman

David Edelman

Principal

Helps leaders understand the implications of the evolving digital Consumer Decision Journey (CDJ), and manage strategy and organization transformations

John Forsyth
Highlighted Expertise

John Forsyth

Principal

Brings deep insights about consumer behavior into strategy, growth, and marketing effectiveness

Thomas French

Tom French

Director

Serves a range of consumer and industrial clients, with particular emphasis on marketing strategy and organizational design

Nicolò Galante

Director

Develops multichannel strategies and commercial transformations to help clients drive performance

Highlighted Expertise

Jonathan Gordon

Principal

Focuses on helping clients get the most from their marketing, with an emphasis on using analytics to maximize returns across all channels

Brian Gregg

Brian Gregg

Principal

Enables clients to drive above-market growth based on deep consumer insights, commercial excellence, and an agile operating model

Brett Grehan

Brett Grehan

Principal

Combining broad cross-sector experience with deep expertise in marketing and strategy to help clients transform global marketing and sales organizations

Maryanne Hancock
Highlighted Expertise

Maryanne Q. Hancock

Principal

Helps B2B clients create and organize multichannel marketing delivery programs that deliver growth

Homayoun Hatami
Highlighted Expertise

Homayoun Hatami

Director

Helps companies drive sales growth through marketing and sales innovations, particularly in sales and channels

Eric Hazan

Eric Hazan

Principal

Helps clients transform their marketing organizations and make significant improvements to their return on investment in marketing

Fabian Hieronimus
Highlighted Expertise

Fabian Hieronimus

Principal

Helps financial sector clients focus on customers to drive growth

Betsy Holden

Betsy Holden

Senior Advisor

Works extensively in corporate brand building and management, acquisitions, global expansion, turnarounds, restructuring with particular depth in consumer goods

Roland John

Roland John

Director

Brings deep understanding of customer economics to effective go-to-market strategies

Jay Jubas

Jay Jubas

Director

Collaborates with incumbent providers and alliances on winning strategies, and pricing and operations improvements

Dieter Kiewell
Highlighted Expertise

Dieter Kiewell

Director

Translates pricing innovations into profit gains in a broad array of sectors and businesses

Michael Lamb

Michael Lamb

Principal

Resolves marketing and strategy issues for media, entertainment, and telecommunications companies

Nicolas Maechler

Nicolas Maechler

Principal

Nicolas Maechler leads our Marketing and Sales Practice in France and is also heading our Customer Experience initiative

Tim McGuire

Tim McGuire

Director

Leverages "Big Data" and advanced analytic techniques to enable better business decision making

Suraj Moraje

Suraj Moraje

Director

Offers incumbent and emerging telecom firms deep expertise in pricing and customer segmentation analytics

Jesko Perrey
Highlighted Expertise

Jesko Perrey

Director

Helps clients make brands successful and drive high marketing return on investment

Andrew Pickersgill

Andrew Pickersgill

Principal

Serves clients on a range of sales, marketing, strategy, and performance improvement topics, with depth in the telecom and cable industries

Jürgen Schröder

Director

Helps clients improve performance by building capabilities in customer lifecycle management

Liz Hilton Segel

Liz Hilton Segel

Director

Works with clients on consumer marketing, strategy, and performance improvement in subscription media businesses

Dan Singer

Dan Singer

Director

Helps leading media and entertainment companies grow, improve their performance, and stay ahead of the industry’s constant digital evolution

Marc Singer

Marc Singer

Director

Helps clients grow amid the converging forces of commerce, technology, and consumer choice

Dennis Spillecke

Dennis Spillecke

Principal

With a focus on marketing, helps clients build successful brands and drive marketing return on investment

Tom Stephenson

Tom Stephenson

Director

Works closely with major technology clients to develop and improve marketing strategies and sales productivity

Dorian Stone

Dorian Stone

Principal

Applies deep expertise in customer facing operations to support service industry transformations and social sector organizations

Kelly Ungerman

Kelly Ungerman

Principal

Transforms sales and marketing organizations for retail and consumer packaged goods clients, finding the potential for long-term growth

Lareina Yee

Lareina Yee

Principal

Works with clients on sales strategies, building capabilities with a specialty in sales and high tech transformations

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