Marketing & Sales

Articles on Sales Growth

article | Harvard Business Review

The best sales leaders are trend hunters

Top sales leaders systematically invest time, effort, and resources in figuring out where growth will come from next.

article | Harvard Business Review

CEOs need to get serious about sales

The best CEOs call on their management toolkit to transform sales into a growth engine by focusing on three actions.

article | Retail Customer Experience

How to integrate digital for a great multichannel experience

Investing and organizing online content to complement the in-store experience provides the customer with ease and satisfaction across all channels.

interview | The Sales 2.0 Advocate

McKinsey on Sales Growth: Five Proven Strategies

Jon Vander Ark, co-author of Sales Growth, describes how social media is an effective marketing tool and what he learned about how sales leaders identify future trends.

article | Chief Executive

Use data to unlock growth ahead of your rivals

Systematically deciphering big data can help companies uncover valuable insights about their customers.

article | Fast Company

3 ways leaders can grow sales

Sales growth starts at the top. These executives explain how they set the tone, show the vision and motivate their teams to drive growth.

article | Harvard Business Review

Selling into micromarkets

Micromarket strategy has emerged as the most potent new application of big-data analytics in B2B sales.

review | The Economist

Ice to the Eskimos

Sales is a science in today’s data rich world. Data, process management and outsourcing can do as much for sales departments as for other areas of the corporation.

Freeing up the sales force for selling

Most sales reps spend less than half of their time actually selling. Here’s how companies can reshape sales operations to allow them to focus on their real job.

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