Thomas Baumgartner, Homayoun Hatami, Jon Vander Ark
Sales Growth: Insights from leading sales executives focuses on what’s on every leader’s agenda in a post-recession world: growth. Through interviews with 110 sales leaders from the world’s most successful B2B and B2C companies, the authors have uncovered the stories and innovative practices that drive growth.
Sales Growth distills the interviews into a set of practical, real-world insights across four major themes:
- Uncovering new sources of growth
- Selling the way customers want
- Optimizing sales operations and technology
- Finding sales leaders who continually challenge the status quo and thoughtfully manage performance