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Sales Growth

Thomas Baumgartner, Homayoun Hatami, Jon Vander Ark

Sales GrowthSales Growth: Insights from leading sales executives focuses on what’s on every leader’s agenda in a post-recession world: growth. Through interviews with 110 sales leaders from the world’s most successful B2B and B2C companies, the authors have uncovered the stories and innovative practices that drive growth.

Sales Growth distills the interviews into a set of practical, real-world insights across four major themes:

  • Uncovering new sources of growth
  • Selling the way customers want
  • Optimizing sales operations and technology
  • Finding sales leaders who continually challenge the status quo and thoughtfully manage performance

Chapter 3: Find big growth in big data

Although big data is a new topic in sales, many leading-edge companies already use big data as an engine of growth to beat their peers.

Foreword by Marc Benioff

Sales Growth puts sales management back where it belongs: at the center of management thinking about what makes businesses successful.

Chapter overview

Short summaries of each chapter: Find growth before your competitors do; Sell the way your customers want; Soup up your sales engine; Focus on your people; Lead sales growth.

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