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All Latest thinking
September 2013—Social media provides quick, cost-effective and powerful customer service tools, but too many companies don’t put the management of these channels in the best hands.more
August 2013—CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises.more
May 2013—Jonathan Wichmann, head of social media for the container shipping company, Maersk Line, spoke with us about how he built up a social-friendly culture that the company values.more
May 2013—Changes in the consumer decision journey have created a surge in big data and multichannel challenges for today’s business.
April 2013—Jonathan Gordon, a McKinsey partner, talks about the future of marketing with Brian Solis, principal analyst at Altimeter Group.more
April 2013—Robert Tas, managing director and head of digital marketing at JP Morgan Chase, describes what the keys to success are.
March 2013—Patrick Hoffstetter, Chief Digital Officer of Renault, discusses how creating a culture with digital at its core starts with providing a clear vision of what digital is and can do for everyone in the organization.
November 2012—Gilt Groupe provides instant insider access to today’s top designer labels and has grown to a half-billion dollars in sales since its founding. Co-founder Alexis Maybank talks about how they did it.more
September 2012—Emerging markets can be fertile ground for enormous sales growth, but each market has its own unique hurdles. more
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