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Building effective social media service
article

Why the COO should own social media service

September 2013—Social media provides quick, cost-effective and powerful customer service tools, but too many companies don’t put the management of these channels in the best hands.more

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survey

Bullish on digital: McKinsey Global Survey results

August 2013—CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises.more

Maersk social media
interview

Be B2B social: How Maersk Line made a splash in social media

May 2013—Jonathan Wichmann, head of social media for the container shipping company, Maersk Line, spoke with us about how he built up a social-friendly culture that the company values.more

Are you ready for the digital revolution
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Are you ready for the digital revolution?

May 2013—Changes in the consumer decision journey have created a surge in big data and multichannel challenges for today’s business.

marketing learns to speak the C-suite's language
interview

Marketing learns to speak the C-suite's language

April 2013—Jonathan Gordon, a McKinsey partner, talks about the future of marketing with Brian Solis, principal analyst at Altimeter Group.more

Three lessons of successful digital marketing
video | YouTube

Three lessons of successful digital marketing

April 2013—Robert Tas, managing director and head of digital marketing at JP Morgan Chase, describes what the keys to success are.

Building digital factory
video | YouTube

Building a digital factory culture

March 2013—Patrick Hoffstetter, Chief Digital Officer of Renault, discusses how creating a culture with digital at its core starts with providing a clear vision of what digital is and can do for everyone in the organization.

Alexis Maybank
interview

Gilt Groupe: Using big data, mobile, and social media to reinvent shopping

November 2012—Gilt Groupe provides instant insider access to today’s top designer labels and has grown to a half-billion dollars in sales since its founding. Co-founder Alexis Maybank talks about how they did it.more

sales growth in emerging markets
article

Act like a local: How to sell in emerging markets

September 2012—Emerging markets can be fertile ground for enormous sales growth, but each market has its own unique hurdles. more

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