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All Latest thinking
October 2013—Spending in social media marketing is projected to grow by 234 percent over five years. If you’re feeding this growth, you’d better be asking if your investment is contributing to victory or defeat.
September 2013—Social media provides quick, cost-effective and powerful customer service tools, but too many companies don’t put the management of these channels in the best hands.more
August 2013—CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises.more
September 2013—Sales made through mobile channels are expected to triple by 2016—but mobile advertisers need to focus on real opportunities and not false hopes.
July 2013—Disruptors in telecoms, media, and technology are forcing established companies to adapt quickly or go out of business.more
June 2013—Most Chinese physicians participate actively in social media, and many hospitals have picked up on the trend—but drug manufacturers are just beginning to do so.more
June 2013—A big shift in Chinese advertising spending is under way.more
June 2013—Consumers in the fastest-growing market for luxury autos are seeking more than status.more
June 2013—Companies need to think about “cloud” technology as a source of innovation and disruptive business models.
June 2013—The digital revolution has shaken the publishing industry. Six trends, however, highlight new opportunities, with big implications for the media industry.
May 2013—Changes in the consumer decision journey have created a surge in big data and multichannel challenges for today’s business.
April 2013—Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare.more
April 2013—Robert Tas, managing director and head of digital marketing at JP Morgan Chase, describes what the keys to success are.
January 2013—Telecoms players can gain significant top-line benefits and cost savings by emphasizing digital channels in their sales and marketing.more
December 2012—Marketing, once a last-stage “push” for products, has become a cross-functional force for consumer-focused companies.more
November 2012—Marketers need to shift digital marketing into overdrive to enable a new, highly effective, targeted, and real-time approach to customers.more
September 2012—Emerging markets can be fertile ground for enormous sales growth, but each market has its own unique hurdles. more
September 2012—Customers are demanding very different kinds of relationships with companies. Here are some ways to jump-start customer engagement across your organization.more
April 2012—How can banks win and retain clients who are increasingly using multiple channels and serve them in a cost efficient way?more
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