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Marketing ROI

Rishi Bhandari
interview

Big data key trends and industry update

September 2013—Rishi Bhandari, a senior expert at McKinsey and co-leader of the Marketing Return on Investment service line, spoke at the Association of National Advertisers about how companies can use advanced analytics to unlock up to $200 billion from marketing.more

Big data digital marketing benefits
article

Leveraging big data to optimize digital marketing

August 2013—Exabytes of Internet data have not yet enabled companies to generate the super-targeted consumer communications they seek. A new approach to cracking the big data code.more

assessing digital ROI
article

ROI analytics for digital marketing

June 2013—Media indicators adapted to the digital age, and backed by social media analytics, can help deliver value.more

Michael Lazerow
interview

Putting marketing ROI in the driver’s seat

May 2013—Michael Lazerow, CMO of Salesforce Marketing Cloud, talks about the role of the CMO, and how the science of ROI is shaping marketing.more

marketing learns to speak the C-suite's language
interview

Marketing learns to speak the C-suite's language

April 2013—Jonathan Gordon, a McKinsey partner, talks about the future of marketing with Brian Solis, principal analyst at Altimeter Group.more

Three lessons of successful digital marketing
video | YouTube

Three lessons of successful digital marketing

April 2013—Robert Tas, managing director and head of digital marketing at JP Morgan Chase, describes what the keys to success are.

Five steps to marketing
article | Forbes

5 steps to squeeze more ROI from your marketing

March 2013—Many CMOs today aren't sure where best to spend when it comes to the confusing and proliferating array of marketing channels. Modernizing your Marketing Mix Modeling can help.

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