Press and articles
Do you have a long-term pricing strategy?
Actively pricing products across their lifecycle is increasingly important, particularly in innovation-intensive industries. Failing to do so may forego potential profits or even destroy value. more
Book Excerpt: The Price Advantage
In an edited excerpt from their new book, the authors of The Price Advantage explain why price wars should be avoided. more
Building a better pricing infrastructure
Well-managed companies already recognize the critical role pricing plays in driving performance. A foundation that underpins excellence in pricing is the key to realizing its potential. more
Investor's Business Daily
In this article from Investor's Business Daily, the authors of The Price Advantage share tips on how and why to avoid price wars. more
The payoff from investing in pricing capabilities
In this analysis of the 1,200 largest public companies around the globe, a 1 percent increase in price levels nets, on average, an 8.7 percent improvement in profit. more