Marketing & Sales

Big data key trends and industry update

September 2013—Rishi Bhandari, a senior expert at McKinsey and co-leader of the Marketing Return on Investment service line, spoke at the Association of National Advertisers about how companies can use advanced analytics to unlock up to $200 billion from marketing.more

Leveraging big data to optimize digital marketing

August 2013—Exabytes of Internet data have not yet enabled companies to generate the super-targeted consumer communications they seek. A new approach to cracking the big data code.more

Bullish on digital: McKinsey Global Survey results

August 2013—CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises.more

Big data, analytics, and the future of marketing & sales

July 2013—Companies that turn big data into above-market growth will identify valuable business opportunities, turn insights into well-designed products/offers, and deliver these effectively.more

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Big data and advanced analytics: 16 use cases

July 2013—How do companies turn the promise of big data and advanced analytics into value? This overview highlights 16 examples.

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The cloud, technology, and innovation

June 2013—Companies need to think about “cloud” technology as a source of innovation and disruptive business models.

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Sales: More science and less art

June 2013—Anna Koivuniemi, an associate principal at McKinsey, spoke recently at the Sales 2.0 conference in London about the impact data can have in improving sales.more

Are you ready for the digital revolution?

May 2013—Changes in the consumer decision journey have created a surge in big data and multichannel challenges for today’s business.

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Customer journey analytics and big data

May 2013—McKinsey partner, Dorian Stone, and Clickfox CEO, Marco Pacelli, spoke at Fiserv Forum 2013 about the value of big data in understanding the customer journeys that matter.

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Five digital trends shaking up Europe

April 2013—A McKinsey iConsumer survey spotlights key trends in e-commerce, mobile, multichannel, social media, and big data.

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Using “big data” to optimize digital marketing

April 2013—Companies have not yet reaped all the digital marketing benefits of “big data” and advanced analytics.more

Beyond the hype: Capturing value from big data and advanced analytics

April 2013—Consumer-facing companies must be able to gather and manage the right data, turn it into insights, and translate those insights into effective frontline action.more

Advanced analytics for better decisions

March 2013—Matt Jauchius, CMO of Nationwide, explains how advanced analytics helped the company make better allocation decisions for millions of marketing dollars.

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Big data, advanced analytics, and speed

April 2013—Robert Tas, managing director and head of digital marketing at JP Morgan Chase, says that the pace of almost-instantaneous feedback is triggering new demands and opportunities.

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Making data analytics work: Three key challenges

March 2013—Across industries, “big data” and analytics are helping businesses to become smarter, more productive, and better at making predictions. Tapping this potential for your organization begins with shaping a plan.more

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Name your price: The power of big data and analytics

February 2013—A new generation of pricing and revenue management practices can lead to meaningful results quickly.more

Out of the shadows: The Internet puts marketing in the spotlight

December 2012—Marketing, once a last-stage “push” for products, has become a cross-functional force for consumer-focused companies.more

What you need to make big data work: The pencil

October 2012—Building out big data capabilities too often becomes the end goal itself.

• Read more on the Forbes Web site

Simplify big data—or it’ll be useless for sales

October 2012—Many companies have grasped that today’s explosion of data and analytics can help them grow. But the key to making complex data analysis work is to make it simple for sales.

• Read more on the Forbes Web site