Featured case studies
Cross-selling and category-penetration techniques yield a 20 percent jump in sales and a 30 percent increase in profits.more
A consumer electronics maker's targeted investment in digital media sells out the product as part of a first phase to build a more effective marketing organization.
Targeting high-value segments and developing new-brand strategy increases market share for mobile-phone manufacturing OEM by 20 percent in one year.more
A client rolls out a new marketing-spend allocation process across 17 countries and helps increase the number of households reached by 20 percent.
Migrating banking customers to more profitable products increases checking account revenues by 20 percent.more
A rapid transformation program helps the dispersed sales force of a direct-services company increase lead-conversation rates by 20 percent.more
Focusing on customer value helped a network infrastructure provider align prices with the true benefits created for customers.more
This campaign, focused on developing a consistent global portfolio, helps to create a Top 100 global brand.more