Marketing & Sales

Featured case studies

Targeted online marketing programs boost customer conversion rates

Cross-selling and category-penetration techniques yield a 20 percent jump in sales and a 30 percent increase in profits.more

Finding out where consumers make their decisions

A consumer electronics maker's targeted investment in digital media sells out the product as part of a first phase to build a more effective marketing organization.
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Insights uncover untapped markets for handset manufacturer

Targeting high-value segments and developing new-brand strategy increases market share for mobile-phone manufacturing OEM by 20 percent in one year.more

Spending in the right places to reach more priority customers

A client rolls out a new marketing-spend allocation process across 17 countries and helps increase the number of households reached by 20 percent.
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Understanding the customer's true preferences to improve profits

Migrating banking customers to more profitable products increases checking account revenues by 20 percent.more

Transforming a national sales force in record time

A rapid transformation program helps the dispersed sales force of a direct-services company increase lead-conversation rates by 20 percent.more

Capturing the full value of innovation

Focusing on customer value helped a network infrastructure provider align prices with the true benefits created for customers.more

Logistics company builds value by consolidating brands

This campaign, focused on developing a consistent global portfolio, helps to create a Top 100 global brand.more

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