Marketing & Sales

Featured case studies

Targeted online marketing programs boost customer conversion rates

Cross-selling and category-penetration techniques yield a 20 percent jump in sales and a 30 percent increase in profits.more

Finding out where consumers make their decisions

A consumer electronics maker's targeted investment in digital media sells out the product as part of a first phase to build a more effective marketing organization.

Insights uncover untapped markets for handset manufacturer

Targeting high-value segments and developing new-brand strategy increases market share for mobile-phone manufacturing OEM by 20 percent in one year.more

Spending in the right places to reach more priority customers

A client rolls out a new marketing-spend allocation process across 17 countries and helps increase the number of households reached by 20 percent.

Understanding the customer's true preferences to improve profits

Migrating banking customers to more profitable products increases checking account revenues by 20 percent.more

Transforming a national sales force in record time

A rapid transformation program helps the dispersed sales force of a direct-services company increase lead-conversation rates by 20 percent.more

Capturing the full value of innovation

Focusing on customer value helped a network infrastructure provider align prices with the true benefits created for customers.more

Logistics company builds value by consolidating brands

This campaign, focused on developing a consistent global portfolio, helps to create a Top 100 global brand.more