Case studies from the Marketing & Sales Practice

Featured case studies

Targeted online marketing programs boost customer conversion rates

Cross-selling and category-penetration techniques yield a 20 percent jump in sales and a 30 percent increase in profits.more

Services: Customer Lifecycle Management, Digital Marketing, Marketing Return on Investment

Finding out where consumers make their decisions

A consumer electronics maker's targeted investment in digital media sells out the product as part of a first phase to build a more effective marketing organization.
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Services: Digital Marketing, Marketing Return on Investment, Organization Design

Insights uncover untapped markets for handset manufacturer

Targeting high-value segments and developing new-brand strategy increases market share for mobile-phone manufacturing OEM by 20 percent in one year.more

Services: Marketing & Sales, Operations

Spending in the right places to reach more priority customers

A client rolls out a new marketing-spend allocation process across 17 countries and helps increase the number of households reached by 20 percent.
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Services: Marketing Return on Investment, Branding