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Marketing & Sales

We discover the practical insights that power growth through digital advantage. Our people help clients win the consumer decision journey, organize for digital leadership, and master multichannel for sales excellence.

Our expertise

Executive focus

Chief Marketing & Sales Officer Forum
Read our collection of insights exploring how business leaders need to shape their marketing and sales agendas around three interrelated objectives on our CMSO Forum site.
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Customer decision journey
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Multichannel delivery
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Organizing for growth

Latest insights

Outlook 2013
series | Chief Marketing & Sales Officer Forum

Outlook 2013

McKinsey leaders outline what to expect in customer experience, mobile, marketing operations, shopping, retail, advanced analytics, and Big Data.

Building brands in emerging markets
article | McKinsey Quarterly

Building brands in emerging markets

September 2012—Companies that harness word-of-mouth effects, emphasize in-store execution, and get their brands onto shoppers’ short lists for initial consideration are more likely to capture the loyalty of emerging-market consumers.more

social media roi
article | Financial Times

Getting beyond the buzz: Is your social media working?

Social media can add a lot of value as part of a company's marketing but only if it can be accurately and meaningfully measured.

Selling into micromarkets
article | Harvard Business Review

Selling into micromarkets

Micromarket strategy has emerged as the most potent new application of big-data analytics in B2B sales.

Dan Cobley, VP of marketing for Google discusses innovation
video | YouTube

Harnessing digital to drive innovation

Dan Cobley, VP of marketing for Google in Northern and Central Europe examines how companies need to focus on two areas to be truly innovative: people and data, focusing on key lessons Google has learned.

Proprietary tools and solutions

Learn more about some of the proprietary tools we use to provide flexible and tailored solutions. These internal capabilities and external partnerships allow our teams to measure with precision where markets are headed and how brands are performing, and help clients make sense of their own data—to name a few of the advantages. more

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Meet our people

Thomas French

Tom French

Director
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Featured book

Retail and brand marketing

Retail Marketing and Branding: A definitive guide to maximizing ROI

Jesko Perrey, Dennis Spillecke, 2013

This book offers retail leaders practical ways to improve their marketing function's performance to drive corporate growth. Practical guidelines and case examples make it an accessible guide for all consumer-minded retailers.

Careers in Marketing & Sales

We are currently looking for experienced professionals across all marketing and sales disciplines.more

Meet our people