Marketing & Sales

We help clients grow faster than the market.

McKinsey on Marketing
& Sales

Latest published insights on driving above-market growth

Featured insights

eBook: The hidden power of pricing

eBook: The hidden power of pricing: How B2B companies can unlock profit

December 2014—Companies that get the most from pricing both nail the basics and build expertise in an array of relevant areas from analytics to face-to-face negotiations.

Discover, design, deliver
white paper | McKinsey on Marketing & Sales

Discover, design, deliver: 3D marketing & sales for above-market growth

February 2014—Excellent capabilities are a must for companies looking to grow. But it's not enough.

sales growth

Sales Growth: Five Proven Strategies from the World's Sales Leader

Through interviews with 110 sales leaders from the world's most successful B2B and B2C companies, the authors have uncovered the stories and innovative practices that drive growth.

Featured tools and solutions

Commercial Capability Assessment Tool (CCAT)

CCAT is an easy-to-use tool that allows you to quickly benchmark your Marketing & Sales institutional capabilities against best practices both within the company and across external organizations.

Consumer Marketing Analytics Center (CMAC)

Helps consumer-facing marketing organizations use advanced analytics to translate insights from big data into actions, through assessment, goal definition, and planning. more

Marketing Navigator

McKinsey’s Marketing Navigator was made with the marketer in mind. This tool translates complex marketing return-on-investment (ROI) data into simple designs and visualizations to help marketers across widespread organizations do what they are supposed to do with data: make better decisions.more


Helps companies pinpoint hidden sources of value and pricing power in B2B and B2B2C markets.


Careers in Marketing & Sales

We are currently looking for experienced professionals across all marketing and sales disciplines.more