Post-reform Medicare market—how attractive is it?
July 2012Despite the tremendous expansion of the individual and Medicaid markets expected as a result of healthcare reform, the seniors segment—Medicare Advantage (MA), Medigap, and dual eligibles—is likely to be the largest revenue and profit opportunity for payors in the next few years. This white paper describes the challenges and uncertainties surrounding the opportunity, and it outlines four key actions payors should take to prepare themselves.