About Jonathan
Jonathan is a global leader of our work in marketing return on investment and branding. He focuses on marketing issues within the consumer packaged goods industry, with an emphasis on portfolio and brand strategy, marketing ROI, marketing organization, and marketing capability building.
Since he joined McKinsey, Jonathan has served many consumer clients across a range of categories. His recent engagements include leading brand and portfolio strategy for a leading beer company, developing a marketing capability development for a major beverage company, and maximizing marketing channel returns for a global foods company.
Jonathan is also a major contributor to our knowledge. His work has recently been published by Forbes and the McKinsey Quarterly. Originally from Ireland, Jonathan joined McKinsey at our London office in 1995 and came to the US in 2000.
Published work
“How to get beyond the social buzz,” Forbes, July 2012
“Measuring marketing's worth,” McKinsey Quarterly, May 2012
Education
| Oxford University |
Masters in biochemistry |
|