About Nicolò
Nicolò is a leader in our Retail and Consumer Packaged Goods Practices. His current area of focus is digital and multichannel excellence, helping retailers and consumer goods manufacturers benefit from digital opportunities across their entire value chain.
A nuclear engineer by training, and a former CERN researcher, Nicolò has been with McKinsey since 1996. Based in Paris, he works with global consumer goods companies and leading international retailers, covering categories such as grocery, beverages, and apparel. He has recently worked on commercial transformation programs driven by customer insights, and has extensive experience setting multichannel strategies and commercial approaches for retailers and for consumer goods clients.
Nicolò’s recent publications include “Capitalizing on Customer Insights” in the McKinsey Quarterly, a discussion of opportunities arising at the intersections of proliferating segments, channels, and product categories, and “POS marketing,” part of the book Retail Marketing and Branding.
Published work
"Capitalizing on customer insights," McKinsey Quarterly, August 2006
Past experience
| CERN |
Scientific Associate |
1991–1993 |
Education
| INSEAD |
MBA |
| Politecnico di Torino |
BA |