Consumer Packaged Goods

Winning the $30 trillion decathalon

By 2025, more than half of the world’s population will have joined the consuming classes, driving annual consumption in emerging markets to $30 trillion. Global companies must master ten key disciplines—or miss the defining growth opportunity of our times.more

The decade ahead: Trends that will shape the consumer goods industry

The past is no guide to the future. But how can executives filter the myriad of future trends to anticipate the few that will affect the fortune of their company?

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The next stage: Six ways the digital consumer is changing

The Internet, not yet 20 years on from its emergence into the consumer mainstream, is evolving as fast as ever.

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Turning buzz into gold

We’ve all seen how fast social media is growing. The numbers are staggering. It’s growing faster than any other technology that preceded it. But how do executives harness its power and use it to grow their business? 

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Design to value: A smart asset for smart products

When well done, Design to Value (DTV) can increase product margins by 350 to 900 basis points.

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Designing a winning consumer goods organization

Greater complexity requires better organizational design.more

Measuring marketing’s worth

May 2012—You can’t spend wisely unless you understand marketing’s full impact. Here are five questions executives should ask to help maximize the bang for their bucks.more

Collaboration today and tomorrow: Taking the right steps on the path to impact

Most manufacturers are dissatisfied with the impact of their efforts to collaborate with retailers today. But our respondents are confident that joint supply chain management will deliver substantial value in the near future. 

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Winning where it matters

Consumer product manufacturers in the US have had to operate in a fast-changing yet uncertain environment. Results from our bi-annual benchmarking survey pinpoint pockets of growth and best practices to win. 

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Meet the Chinese consumer of 2020

March 2012—Evolving economic profiles will continue to be the most important trend shaping the market.more

A seismic shift in South Africa’s consumer landscape

June 2010—McKinsey research underlines both the distinctiveness of black shoppers’ needs and the distance retailers must still go to serve them.more

How the recession has changed US consumer behavior

December 2009—Companies waiting for a return to normality following the recession may be disappointed. Their customers have tried cheaper products—and actually like them.more

Older, smarter, more value conscious: The French consumer transformation

June 2010—Long-term trends reshaping the consumer landscape in France have implications for other developed countries too.more

Understanding Mexico’s evolving consumers

August 2012—Their behavior since the downturn contrasts sharply with that of their US neighbors. As the country’s economy rebounds, many of these differences will probably persist.more

Finding profits and growth in emerging markets

What do companies need to know about the changing dynamics of the global consumer market? And how can they use that information to ring up profits?

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