Consumer Packaged Goods

Our consultants and experts serve a broad spectrum of consumer-product manufacturers—including food, beverage, personal and household products, durable goods, apparel, fashion, and luxury companies—on strategic, operational, and organizational topics.

Perspectives on retail and consumer goods

Number 3
Summer 2014
The third edition of our consumer journal helps readers turn today’s industry challenges into opportunities.

Featured insights

Winning the $30 trillion decathalon

Winning the $30 trillion decathalon

July 2012–By 2025, more than half of the world's population will have joined the consuming classes, driving annual consumption in emerging markets to $30 trillion. Global companies must master ten key disciplines—or miss the defining growth opportunity of our times.more

Consumer packaged goods

Designing a winning consumer goods organization

February 2012–Greater complexity requires better organizational design.more

  • includes:
    article | McKinsey Quarterly

    Measuring marketing’s worth

    May 2012—You can’t spend wisely unless you understand marketing’s full impact. Here are five questions executives should ask to help maximize the bang for their bucks.more


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