Creating a global marketing organization

A leading pharmaceutical company was falling short in marketing its innovative drug therapies. We helped it develop a leading marketing organization.

Consultant Profile

Karina

Associate
Brussels
Experienced Professional

“I was able to see impact not only on our client's figures and numbers, but in the way the people were doing their jobs—ultimately how happy they were in their jobs.”

Impact

McKinsey helps leaders who shape the world

We are privileged to serve leaders and organizations whose work and influence have world-shaping impact.

We assist them with their biggest challenges and most promising opportunities, and we’re motivated by being a positive force for change.

For example:

  • In the Middle East, we worked with a nation’s leading hospital to reduce waiting times for diagnostic radiography from 262 days to 9 days.
  • In Eastern Europe, we helped a financial services group gain 25 percent market share to become the dominant franchise in the region.
  • In Latin America, we helped a local telecom company successfully expand across the region.
  • In Europe, we helped implement an innovative CO2 trading platform that aspires to reduce pollutants across the region.
  • In the United States, we’re helping cable companies revolutionize advertising.
  • In China, we developed a plan for the downtown shopping area of one of the busiest cities in the world.
  • In South America, we developed a new public transportation infrastructure for a capital city.
  • In Africa, we’re building more effective partnerships between countries, companies, and nonprofits to fight diseases such as AIDS and malaria on a global scale.

Personal impact
Impact is about more than helping organizations; it’s about helping people as well.

Maybe it’s assisting a colleague who's developing new expertise, or crafting a flexibility program for someone with a new child, or coaching a client teammate to make a presentation to the CEO.

We measure impact in many ways.

Global presence

McKinsey has the scope to deliver the global perspective organizations need. We draw on the firm’s expertise worldwide to solve leaders’ most challenging problems.

Societal impact

In addition to our client work, we also help client organizations that address the biggest challenges in the world.

Expertise

We combine deep knowledge across disciplines and industries with a “One Firm” culture of sharing insights to deliver expertise.